1. 横店东磁DMEGC
横店集团成员企业
A Member of HENGDIAN Group

2. Introduction Founded in 1993 2,000 + employees 350 million capacity
Global largest production base
Professional Haptic & vibration devices vendor
Founded in 1993
2,000 + employees
350 million capacity
Major customers of Electro-Mechanics Division

3. Total shippment of vibration motor in 2016
Global Market
Total shippment of vibration motor in 2016
Top6 Cell Phone Vendors Based on Market Share
DEMGC's share in Top6 Cell Phone Vendors
12.9%
9.1%
6.1%
5.2%
Samsung
Apple
Huawei
OPPO
VIVO LG
5.3%
22.3% 0%
71.4%
29%
50%
21.8%

4. Haptic & Vibration devices
Eccentric Rotating Mass(ERM)
Cylinder vibration motor
Coin vibration motor
Linear Resonance Actuator(LRA)
 Z axis linear vibration motor
X axis linear vibration motor
first generation second generation

5. Wireless charging devices
Inductance component of receiver(RX)
  Wireless charging transmitter(TX)

6. Application consumer electronics
Phone
Watch
Pad / PC
wearable device
mobile device
Band
Haptics
Mouse VR
Printer
industrial equipment
Game equipment
ATM
Handle
Game stick

7. Haptic feedback is the best choice of automotive HMI
Automotive haptic feedback
we are sure the intelligent trend is on the way
Haptic feedback is the best choice of automotive HMI
e.g. Cadillac XTS There's no button or switch on central console. All functions are integrated on the touch screen/panel, generating pulsed vibration feedback when sliding or touching

8. sharp response & various haptics
Advantage
sharp response & various haptics
Acceleration/g
LRA
ERM
Response of LRA & ERM
Haptics effects
Features : ERM : sharp response , sensitive feedback
LRA : no friction or damping, better reliability and durability
alterable amplitude, frequency and pulse interval
Benefits : simulate touch feedback and edit haptic effects

9. Automotive warning function
motor inside
lane departure, lane keeping, driver drowsiness warning, overspeed alerting
e.g. Daimler C260L/GLE warn the driver by steering wheel pulsed vibrating 1.5s when lane departure

10. smaller size & better vibration
Advantage
smaller size & better vibration
Diamler C260L
original motor
occupy more space
and vibrate weakly
LM2080
On 100_gram Load
Acceleration/g
Size/mm
LM2080
8.0
Φ20*8
Features : smaller size, occupy less space and provide better vibration
Benefits : better warning function
lower cost
easy installation (double-sided adhesive,clip or bolt)

11. Automotive switch feedback
traditional switch
new generation switch
New generation switch module
Traditional switch is complicated and has many parts.
Touch panel & vibration motor replace traditional switch, but keep mechanical sense of switch feedback

12. Advantage keep mechanical sense
switch push
switch release
Features : instant startup/braking generates large torque and vibration feedback
Benefits : simulate mechanical sense of switch feedback

13. Integration
adhesive+bracket

14. Integration
screws

15. THANK YOU!