1. -sacrifice, principle, similar
Minority influence, inc reference to consistency, commitment and flexibility
Moscovici
Consistency
Commitment
Flexibility
Hogg and Vaughan
-sacrifice, principle, similar

2. Read and highlight Moscovici’s study, focus on findings and conclusion

3. Evaluation Research supports consistency
For example, Moscovici found that when confederates were inconsistent (didn’t both describe the slide as the same colour), agreement with the minority fell from agreeing 8% of the time to only 1% of the time.
This therefore suggests that consistency IS needed for minorities to have an influence, and so is valid.

4. Research supports flexibility
For example, Nemeth had a scenario where groups of 4 (with one confederate) had to agree on compensation to give to a ski – lift accident victim.
If the confederate argued for a low amount and refused to change his position, he had no effect on the group. If he compromised a little and suggested a slightly higher amount, the majority changed opinion to a lower amount
This suggests it is a valid concept.

5. Limitation of minority influence research is tasks such as reporting the colour of a slide are artificial
This means that the findings and concepts may therefore not relate to real life
And may be low in…………
Ecological validity

6. Moscovici’s research on minority influence and consistency lack population validity
He researched using women
This is an issue because women and men may differ in the amount they are influenced by the minority (this is true for the amount the conform to the group so is also likely for minority influence).
Therefore, research may not represent minority influence in males

7. Research is highly controlled
Simplified version of real life
Studies narrow down to ONE factor (e.g. size of group)
other factors also play a role in social influence
E.g.
Whether the group/minority are important to us, our cultural background, level of control (LOC) etc
Therefore minority influence is more complicated in real life than the simplified version in studies
Therefore low in external validity