1. Want a #metoo? Rachel Collinson – The Donor Whisperer

2. About me
Former lecturer at Hypermedia Research Centre, University of Westminster
Ran Rechord, a web agency working with nonprofits, for 13 years
Now consulting; clients include Greenpeace, Which?, Save the Children, Mind, Alzheimer’s Society, Living Streets

3. About you
What’s a recent viral phenomenon you wish your charity had benefitted from?
(Please tell us your name and organisation first when you answer.)

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5. #metoo
#metoo was created by Tarana Burke in 2006 on Myspace (remember that?! Or not?)

6. The campaign was given new life by actor Alyssa Milano of Charmed, 11 years later.

8. “We tried this before and it didn’t work…”
Laura Bates and the Everyday Sexism Project in 2012, 60,000 stories but nowhere near as much media coverage

9. ALS didn’t invent the ice bucket challenge!

10. Actually started in a faith community to raise money for sanitation in developing nations. Bucket became a key part due to health and safety concerns with people jumping into active harbours and such or getting struck by lightning (!?)

11. 2014 timeline 60,000 hashtag uses 24 Hour Cold Water challenge, March
#chillin4charity,
June
Pro golfers, June – July
Pete Frates July 31
60,000 hashtag uses
August 11
Obama nominated August 12
Pete Frates – Boston Red Sox
2014 timeline

13. Bill Gross on startup success
The number one thing was timing. Timing accounted for 42 percent of the difference between success and failure. Team and execution came in second, and the idea, the differentiability of the idea, the uniqueness of the idea, that actually came in third.

14. Sorry folks, the biggest thing is out of your control
Sorry folks, the biggest thing is out of your control. But what IS in your control so that you can take advantage when the moment comes along?

15. 6 tests you must pass to be ready for your moment.
Are you ready?
6 tests you must pass to be ready for your moment.

16. 1. Message
I have a clear story to tell, and I know which messaging works with my target audiences

18. My team know how to measure their success
2. Measuring
My team know how to measure their success

19. What you measure matters
Not measuring at all

20. 3. Monitoring
I know the conversion rate on my forms and have been able to increase it via optimisation

21. My team are allowed to flex our priorities.
4. Management culture
My team are allowed to flex our priorities.

23. Agile (Scrum) project management
4. Management culture
Agile (Scrum) project management

24. 5. Mean machine
We have a software platform like Engaging Networks and at least one person knows how to use it effectively.

25. 4. Management culture
2 hours

26. I have a stewardship program set up.
6. Maintenance
I have a stewardship program set up.

28. What if I do all this and my moment never comes?
But…
What if I do all this and my moment never comes?

29. Wednesday 7 March 2018

30. Marketing automation

31. What automation types are there?

32. General (automation profile)
What automation is appropriate?
Example task
Example automation
sign-up form
New to First Action
Acquisition campaign
New to Donor
Reactivation
General (automation profile)
Event sign-ups
Birthday
Birthday message
Recurring card donor
Card Expiry
Reactivation – were a donor but having given money for a year
Reactivation – not responded to s

33. @donor_whisperer www.donorwhisperer.co.uk
Let’s chat
@donor_whisperer