1. Visual Report Design
Bringing Sexy Back
Paul Turley
Mentor, SolidQ

2. Principles of Effective Design
Form
Function
Fit
Visual Design Skills
Technical Development Skills
Functional Business Skills
Don’t spend too much time on this slide.
BID-304-S | Visual Report Design

3. Balance & the Zen of Report Design
Intro: are these sparklines?
BID-304-S | Visual Report Design

4. Examples The “Australian Sparkline” Scorecard with integrated map
BID-304-S | Visual Report Design

5. Business Intelligence
Self-Service Reporting
SharePoint
Excel & Excel Services
Performance Point
PowerPivot
BISM Tabular Models
Report Builder 3.0
Project Crescent
BID-304-S | Visual Report Design

6. Color Palettes Stephen Few Use color in context
Color should be meaningful
Don’t clutter, keep design simple
perceptualedge.com
COLOURLovers.com
BID-304-S | Visual Report Design

7. Demonstrations Color scales Dashboard design Map reports Crescent
BID-304-S | Visual Report Design

8. Don’t Go To Extremes
Does “dashboard” really mean that it has to look like the CEO’s Jaguar?
Can an executive business user consume this information in 5 seconds?
Are 3-D charts really THAT cool?
BID-304-S | Visual Report Design

9. Keep Balance
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10. Know Your Audience
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11. Principles of Effective Design
Know Your Audience
Executive analytical reports: 5 second consumption
Operational analytic reports: enable deep exploration
Prioritize Objectives
Maintain Balance
Consider Trade-Offs: super reports & simple reports
Don’t take visuals too far
Use POCs & throw them away
Get a Second Opinion
Accept Feedback & Be Willing to Learn
BID-304-S | Visual Report Design

12. Questions & Resources
My Blog ……………… SqlServerBiBlog.com Book downloads…... Wrox.com View reports online... ReportSurfer.com SolidQ Journal……… SolidQ.com/sqj articles & whitepapers Questions?
BID-304-S | Visual Report Design

13. Complete the Evaluation Form to Win!
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Pick up your evaluation form:
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Drop off your completed form:
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BID-304-S | Visual Report Design

14. for attending this session and the 2011 PASS Summit in Seattle
Thank you
for attending this session and the PASS Summit in Seattle