1. ROADMAP Plan Measure Exposure Evaluate
Consumer-centric usage across all media by time for any target
Unduplicated reach & frequency across media
Cross-media content and ad ratings
Understand KPI’s of cross-platform campaigns and impact of each media

2. ROADMAP: ACCOMPLISHMENTS
Plan
Measure Exposure
Evaluate
Pilot Test RealityMine TouchPoints
Whitepaper Data Quality of Segments
Single Source Pilots comScore, Arbitron, RealityMine& TiVo
Hybrid Pilot comScore’s X-Media
Open ID Standard EIDR and Ad-ID
Single Source Pilot: Symphony Advanced Media
Whitepapers: Data Matching & Identity; Cross- Media ROI