1. Group #7: Bryce Rieckers, Emily Bloom, Hillary Lawrence, Phil Meyers, & William Seamans

2. Introduction Location: Vancouver, Washington About Off Grid Motors:
Brand new electric car company
Identified need for family- friendly, all-terrain electric vehicle
Target Market:
Middle-Class Families

3. Objectives Provide an electric car that:
Middle-class families can afford comfortably
Performs well when introduced to any type of terrain and climate
Reduces an individual or family’s carbon footprint
Possesses a style that is appealing to all potential buyers
The company will work to create safe, reliable cars that employees and customers are proud and excited to own.

4. Porter’s Five Forces Model
Industry Rivals: Tesla, Hybrids, Fisker, Fiat
Largest Threat: Name brand, trusted companies and products
New Market Entrants: Lucid Motors
Substitutes: Hybrids
Suppliers: Companies that Produce Unique Electric Car Components
Strongest Bargaining Power: Reliance on suppliers to create batteries and other unique components of electric cars
Customers: Middle-Upper Class Families
Primarily Middle-Class Families

5. Porter’s Four Competitive Strategies
Off Grid Motors’ main focus is Industry-Wide Product Differentiation:
100% Electric
Family-sized SUV
AWD--Performs well when introduced to any type of terrain or when faced with any weather scenario
Style that appeals to all
Secondary Focus: Cost and Selling Price
Off Grid Motors wants to produce vehicles that almost any middle-class family can afford comfortably
Cheaper than other companies like Tesla
Provides more driving capabilities
AWD, off-road, snow driving, etc

6. Value Chain Inbound Logistics: Cut costs by contracting with supplier
Technological development
Sales and Marketing:
Target new market
Industry-wide differentiation
Customer Service:
Customer warranty
24 hour roadside service
Free 3 year maintenance

7. Using IT in the Solution
Database Management System (DBMS): Microsoft Access
Most easily accessible and cost efficient program
Used to:
Collect and organize customer information
Keep track of the cars makes, models, and parts/accessories
Generate reports and queries to pull information
Information Systems:
Implement safeguards
Create and enforce Social Media and Data Administration Policies

8. Using IT in the Solution
Social Media Information System (SMIS):
Improve product recognition
Interact with and keep customers in the know
Facebook, Instagram, Youtube
Spotlight actual customers and their experiences
Creation of Website
Compatible
Navigation keys
Simplistic

9. Managerial & Organizational Impact
Large emphasis on Collaboration
Strong leadership
In depth knowledge and experience of Car and Electric Vehicle Industry
Organization
Motivated employees
Well trained employees
Able to adjust to changing market and new technical innovations

10. Conclusion
Off Grid Motors will push the boundaries of the electric car industry
Making all terrain electric powered vehicles
Family friendly and economical
Reducing the carbon footprint of all customers

11. Mission Statement
This is our World and we need to protect what we have. At Off Grid Motors we want to provide you with a long lasting vehicle that not only suits any lifestyle, but allows you to take that lifestyle anywhere you want in style. Leave that cloud of emissions in the dust as you takeoff down back roads, and up mountains. Feel welcomed by this planet as you go racing through the white capped cascades or through the heat of the sonoran desert. No matter what your style is or wherever you are going, let us take you off the grid.