1. PineTree Country Club PR
Tabitha Moore & Chyna Hester

2. Competitive Analysis Decrease in tennis player membership
Not as popular with other sports
Neighborhoods
Issue- How to bring more members to the club?

3. Solutions
Take out the Tennis Courts
Press Release
Host an Event

4. Event
Melanie Oudin

5. Target Market Men and women between the ages of 25- 65 Live in Cobb
Athletic
Families
Upper Middle Class

6. Media & Promotional Activities

7. Organizational Chart Jim Corrigan Oversee all functions of the event
Wendy Gay
Promotions director
Rob Williams
Finding the employees for event
David Brower
Food and Beverage Manager

8. Evaluations Estimated impact on population: More tennis players
More tennis based events
Increase knowledge about tennis
Goals:
Increase membership by 10%
Increase usage of tennis courts by 15%

9. Recommendations Every year repeat of the event
Brings a type of “brand loyalty” to the event
Bring in popular tennis players for slow down membership