1. Hospitality and Tourism 110
Tourism Guests and Hosts

2. Guests and Hosts
Guest – outside visitors who have come to be entertained by the people of a community or region
Host – individuals, communities, or regions who entertain the visiting guests

3. Guests Grouped three ways: By their motivators (business or pleasure)
By their demographics (age, occupation, education, income level, marital status)
By their psychographics (personality, behaviours, likes and dislikes)

4. Business Guest
Guest has few choices of where, when, how, and how long to travel.
Fill about 35% of all airline seats.
Reasons for travelling:
Meetings
Conventions
Consulting
Sales
Physical functions

5. Business Guest Frequent business traveller Luxury business traveller
Stay repeatedly in the same hotel
Offered specialized service such as instant check-in
Staff encouraged to remember names of guests
Luxury business traveller
Not concerned with cost
Consider service attitude important

6. Business Guest Female business traveller
Concerned with safety issues
Likely to ask for room service rather than venture out
International business traveller
Travel in this segment is down due to higher costs, fear of terrorism
More use of internet conferencing

7. Pleasure Guest
Discretionary time – time away from work and other obligations
Discretionary income – money people may spend as they please.
Family life stage – person’s position in his or her life
People in the young single and empty nest stages have more discretionary income

9. Demographics Travellers are generally more educated than average.
Represent white-collar worker more than blue-collar

10. Psychographics – Stanley Plog
Allocentric – risk taker.
Prefers to go where no foot has gone before
Willing to go without normal conveniences to gain a fuller travel experience
First to try a new travel destination

11. Psychographics – Stanley Plog
Psychocentric – “armchair travellers”
Reluctant to travel
Prefer places that feel like home
Travel to places with the same language, food, mode of travel
Good repeat customers

12. Psychographics – Stanley Plog
Midcentrics – travel to break routine
Enjoy a change of pace
Choose vacations that allows them to have the basic comforts of life

14. Barriers to Travel Cost Lack of time Accessibility or Distance
Health and Disabilities
Travel Tastes and Experiences
Education
Age
Fear

15. Hosts When you go somewhere, how do you like to be treated?
How do you want to view your physical environment?
Tourism Illiteracy – often occurs due to lack of understanding of the benefits of tourism

16. Ethics
Morals – ability to make a distinction between right and wrong conduct
Ethics – a system or code of morals of a particular person, religion, culture, group or profession
Many businesses now have a code of ethics – beliefs on how the business should operate and on proper treatment of guests and employees