1. Ad:
Ethos/credibility:
Pathos/emotion
Logos/logic:

3. Ad: Milk
Ethos/credibility: celebrity;
she’s in good shape
Pathos/emotion: “teens who choose it tend to be leaner”
Logos/logic: “protein helps build muscle”

5. Ad: Marlboro
Ethos: Marlboro logo
Pathos: tough, “cool” looking
man
Logos/logic:

7. Ad: Nike
Ethos: Nike logo; famous athlete
Pathos: “Just Do It,” intense look
Logos:

9. Ad: Armstrong Tires
Ethos: they seem knowledgeable
Pathos: “can save your life”
Logos: lots of facts about the tires

11. Ad: Ethos Water
Ethos: celebrity
Pathos: “make a difference,”
picture of kids
Logos: “money goes to help children”

13. Ad: ipod
Ethos: Apple logo
Pathos: picture of girl dancing
Logos: “holds 5,000 songs” “works with Mac or PC”