1. Instagram Marketing 101

2. Introduction

3. Who Am I? Toni Coleman Brown
Founder, The Network for Women in Business

4. Rome, Florence, Pisa, Tuscany, Naples
Accomplishments
South of France,
Rome, Florence, Pisa, Tuscany, Naples

5. Objectives

6. Objectives What’s so special about Instagram?
Why you should market on Instagram?
How to Market on Instagram
How to Generate Leads on Instagram
How to Convert Your Leads on Instagram
How to Know If You’re Winning
What’s Next?

7. What’s so special about Instagram?

8. What’s so special about Instagram?
Also owned by Facebook!
From

9. What’s so special about Instagram?
From

10. Why Market on Instagram?

11. It’s the Future of Social
Brands are being discovered on Instagram!
Instagram is a visual extension on brands.
Instagram has 50x’s more engagement than FB.
Quote from NewsCred Insights

12. Setting Up Your Business Profile for Maximum Success on Instagram

13. First Things First…Set Up Your Business Profile
Photos from Social Media Examiner.com

14. You’re All Set Up Now What?

15. Use the Right #Hashtags Use the Right Filters – Normal
Build a Specific Audience of Followers
Use the Right #Hashtags
Use the Right Filters – Normal
Grab your Competitors Followers
Use Apps (Instaclean, Cleaner, etc. Crowdfire)

16. Next Decide What You What To Accomplish on Instagram
What do you want to do?
Increase sales (Drive traffic to a site, cart)
Generate leads (Drive traffic to a site, page, web form)
Converting Leads (Drive traffic to a site, cart, web form)

17. How do you get started marketing on Instagram?

18. Instagram Marketing & Conversion Tips
Start with a goal (drive traffic to an offer), a posting strategy and content plan
Use Images/Video (Instagram Live)
Use Brand Specific Hashtags #SBBC2017 or Trending Hashtags
Again Use Emoji’s in your CTA’s(Click the link above)
Make purchasing easy using Instagram seller tools like
Connect/Partner with other Influencers
Compelling Storytelling Paid (Sponsored)Ads

19. What makes a site convert…
Catchy Headlines
Not too many choices
Specific Calls-to-Action (e.g. “Get This Now!)
Use the word “I” in your Buy Buttons (e.g. “I Want This Now”)
Not too fancy, Pop-up Boxes
Testimonials
Social Proof via images (Pic of leads Inbox, Sales)
Urgency (Limited Time Offers)
Pricing ends in 5, 7 or 9
Copy of Offer Clearly Solves a Specific Problem

20. How do you know you’re winning?

21. I will know I am winning when…
I achieve my stated goals:
# of followers increase
Subscribers
Leads
Downloads
Sales
Increased Engagements, Likes, Comments
My phone rings
Website Traffic Increases

22. What’s Next?

23. 3 Types of people on this webinar
You got what you needed in this webinar and you’re ready to go and make it happen. You can do it on your own.
You’re ready to go, but you still have some questions.
You realize that you have another problem in that you can’t implement all of this on your own and you know you to do this but you need some help
Apply for the next Online Marketing Mastermind Live event.

24. Now accepting applications
May 19th & 20th – SOLD OUT!
July 29th & 30th - NYC
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