1. Poised for Leadership With Jo Miller

2. Homework
Have a 15-minute check-in with your buddy. Share what you’re doing to take action.
Keep refining your ideal career niche.
Come to the next session prepared to report on what you’ve learned.

3. Your ideal career niche
What are you passionate about?
What does your company/ industry need and value?
What are your skills and talents?

4. Your leadership brand

5. Analyst The change agent Program Director Go-to person for strategy

6. “Make your brand scalable.”
— Krista Thomas, VP of Marketing, The Rubicon Project

7. Ask yourself Where do I want to be in 3 years?
What brand do I need to become known for now, in order to get there?

8. Your brand must evolve as you develop your career

9. Your brand must evolve as you develop your career
Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Gets it done.
Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Builds things that work. Turnaround architect. Intrapreneur.
Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader. Delivers results.

10. What is your personal brand statement?
Exercise
What is your personal brand statement?

11. Making your value visible

12. Are you the best kept secret in the organization?
Are you the best kept secret in your organization?

13. From the prep survey
I ensure that my accomplishments are visible to others. 55% agree. 0%strongly agree.
My manager is aware of my strengths and accomplishments. 68% agree. 16% strongly agree.
My manager’s manager is aware of my strengths and accomplishments. 40% agree. 10% strongly agree.

14. Results = Reward + Recognition
+ Make them visible!

15. 4 steps for making your brand visible5%
Work less
Communicate your brand to others

16. Communicate your brand

17. 4 steps for making your brand visible5%
Work less
Communicate your brand to others
Work hard on the right projects

18. Criteria for a Career-Defining Contribution
Showcase your brand
Demonstrate your ability to deliver results
Directly support your organization’s strategic plan and goals
Improve the “bottom line”
Solve a big problem
Perform a specific, not general role (Technical track)
Expose you to a new department, function or client (Management track)
Push the cutting edge in your field of expertise
Special projects sponsored by key executives
Highly visible task forces and committees.

19. 4 steps for making your brand visible
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments 5%

20. How to Promote Accomplishments
Present in meetings. Invite leaders.
Send out a newsletter or regular status updates
Submit article to your organization’s newsletter
Write a blog, or paper for publication
Ask to be nominated for an award
Ask a colleague to “toot your horn”, and reciprocate
Speak on panels, and at conferences
Forward kudos s with “FYI”.

21. 4 steps for making your brand visible
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments 5%

22. Which of the 4 steps will you work on?
Poll
Which of the 4 steps will you work on?
Poll 1
Which of the 4 steps will you work on?
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments

23. Topics Getting the lay of the land Your sphere of influence
Your leadership brand
Making your value visible

24. Homework Fill in the survey!
Have a 15-minute check-in with your buddy. Plan to stay in touch.
Save the PowerPoint slides at
Schedule a future date to review your action plan and reflect upon what you have learned.

25. This presentation is available at BeLeaderly.com/boeingjan18

26. Q & A