1. USI College of Business Faculty Evaluation System
What should be the criteria (performance dimensions)? How should performance be measured (traits, behaviors, outcomes, etc.)?
Must develop reliable and valid measures (based on job analysis)
Additional issues of frame of reference training, multi-rater agreement
Errors of central tendency, halo
Common dimensions
Course organization and planning
Clarity, communications skills
Teacher-student interaction, rapport
Course difficulty, workload
Grading and examinations
Student self-rated learning
Students may not be qualified to evaluate
The appropriateness of the instructor’s objectives
The relevance of assignments or readings
The degree to which subject matter content was balanced and up-to-date
The degree to which grading standards were unduly lax or severe

2. USI College of Business Faculty Evaluation System
Provision of sample scales useful
E.g., ‘exams accurately assess what students have learned in course’
E.g., ‘instructor stimulates interest in course’
To what extent do factors within control of instructor contaminate outcome measures?
E.g., test scores
To what extent do factors outside control of instructor impact dimension?
E.g., CO1: My instructor motivates me to do my best work.
To what extent is motivation of student within control of instructor?
Recall Mngt 305 textbook definition of motivation: “The forces within a person that affect his or her direction, intensity, and persistence of voluntary behavior”
Apply content and process theories of motivation

3. USI College of Business Faculty Evaluation System
Should customers be involved in developing system? Who are the customers?
Limited value of unsubstantiated assertion
Are students customers or products (where hiring Ers are actual end-users/customers)? What are students’ objectives and expectations re: learning (competency development or degree completion)? Analogy to Bob’s Gym?
i.e., one can pay the gym good money, but if one doesn’t put in the time and effort, little will result (other than Bob being able to pay his staff…)