1. Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013
Google Travel
Class 702_e
Alexandre Clavel & Stéphanie Chappuis
14th March 2013

2. Our presentation Introduction, history Companies bought by Google
Creation of new software
Added-value to customer

3. History

4. Actuality

5. Companies bought by Google
: data basis for air travel
: vacation rentals
: gastronomic guide
: American travel guide and search engine

6. Google also overtook
: geolocalisation enabling to share itineraries as video
: share geolocalised pictures

7. Challenges Interfaces are not related New threat Searching engine
 no production of any touristic product
Google must earn money
pay to be on the top list?
Sale of more advertisement places

8. New softwares

9. Google Map

10. Google Earth

11. Google Streetview

12. Google traduction

13. Flight search

14. Hotel Finder

15. Google Adresses

16. Added-value for the customer
“Dream, Search, Book, Live an experience and Share”.
A complete offer : Before, during, after
Tracking your behaviour
Suggesting additional content
Vertical integration