1. Research of Surf Industry in Taiwan
IFM98 Wendy Wu

2. Contents
Surfing development history in TW (current situation, potentials, advantages)
Investigation of potential surfing population
What’re the differences between Taiwan’s surf places and other countries?
Where do people likely to surf in Taiwan if they’re not live in Northern-east or Southern Taiwan?

3. Objectives and Methods
To see if there’s potential to project the west coast surf places in Taiwan.
Trying to figure out supposedly reasons: lack of safety? Facilities? Less information? Environment?
Methods
Quantitative research _ critical incident techniques
Sample size: 25
Academic reviews
JOHN C. FLANAGAN(1954) THE CRITICAL INCIDENT TECHNIQUE American Institute for Research and University of Pittsburgh VOL. 51, No. 4 JULY, Psychological Bulletin

4. Code sheet code sheet V1 Feeling V2 Price V3 Coaching V4
rental business V5
facilities and accommodation V6
Cleanness V7
environment(waves shape and sea coast) V8
transportation V9
people who goes with
V10
safety (jelly fish, rocks and ocean current…)
V11
order (polite, amounts of surfer)
V12
weather
V13
experience and skills and physical strength

5. Most important factors surfers concern
Environment
Safety
Feeling

6. Thanks for your concentration!