1. Cultural Considerations
Chapter 7
Cultural Considerations
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

2. Culture consists of: Manners - Arts & Artifacts
Customs - Religious Beliefs
Ceremonies - Myths & Legends
Rituals - Knowledge
Law - Values
Morals - Concept of Self
Language - Ideas/Thought Patterns
Ideals - Accepted behavior
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

3. Cultural Styles Anticipate the actions of counterparts
Cognitive Styles (Associative/Abstractive)
High Context vs. Low Context and Monochromic vs. Polychromic
Play to similarities but be aware of differences
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

4. Developing Cultural Competence
Learn local key phrases and customs
Avoid stereotypes; each country is a mixture of individuals
English is the language of business though someone on team should be proficient in local language
Speak slowly; avoid slang, analogies, jargon, acronyms & monocultural references
Provide handouts, use visual aids and summarize key points
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

5. Protocol & Etiquette Know what is appropriate behavior
Interpretation and translation
Forms of address; sequence of names, titles, gender
Seating & Staging for honored personages
Flags and personal standards arrangement
Rendering honors incorrectly is an affront at best; follow diplomatic rules
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved