1. from nature to artificial and back to nature
JEC GRASS
from nature to artificial and back to nature

2. BACKGROUND Roofingreen Srl, Torino – www.roofingreen.it
JEC GRASS
BACKGROUND
Roofingreen Srl, Torino –
Company is 5-years old, fast growing business active with unique modular system using artificial grass surface for green building applications (roof terraces, roof gardens etc)
Sales €1million, 4 employees,
Company is gaining worldwide recognition from architects and landscapers with projects in New York, Hong Kong, Berlin
JEC Grass is a spin-off, with a business idea that is outside the scope of Roofingreen

3. THE MARKET FOR ARTIFICIAL GRASS
JEC GRASS
THE MARKET FOR ARTIFICIAL GRASS
The global market for artificial grass is worth Euro 3.0 – 3.5bn and growing at an annual rate of 5-10%
Largest application is sports fields; leisure & landscaping represents approx. 30% but is the fastest growing segment
Europe is the largest market, followed by North-America and Asia
JEC Grass will focus on the leisure & landscaping segment

4. Artificial Grass has advantages:
JEC GRASS
Artificial Grass has advantages:
Low maintenance
Always green
No water consumption
but also disadvantages:
Oil-based polymer technology
Difficult to recycle
High risk of injuries
Gets very hot under sunlight

5. JEC GRASS
JEC’s IDEA:
Develop an artificial grass based on biodegradable materials
Potentially suitable material has been identified
Availability abundant, low cost, existing industry infrastructure
Resistant, rigid, hygroscopic
Upgrade to make it suitable for application as grass

6. Development Plan: Partnership with Biella textile district:
JEC GRASS
Development Plan:
Partnership with Biella textile district:
Expertise with processing of natural materials for textile applications
Keen on new opportunities, applications
Available R&D infrastructure locally
Intellectual Property
Apply for patents internationally on product/process/application

7. YARN PROCESSING & FINISHING
PROCESS FLOW:
JEC GRASS
MARKETING & SALES
Global
JEC
GRASS ROLL PRODUCTION
Italy
YARN PROCESSING & FINISHING
Biella
Partner
RAW MATERIAL SOURCING
Imports

8. FINANCIALS: Time to Market: 1-2 years (pilot) – 2-3 years (production)
JEC GRASS
FINANCIALS:
Time to Market: 1-2 years (pilot) – 2-3 years (production)
Ten Year Sales Target: €200m (=10% target segment market share)
Avg. Selling Price: €25/m2; Cost Target: <€10/m2; Product Margin 60%+
Capital Need Stage 1 – Feasibility: €50-100k
Capital Need Stage 2 – Pilot Production: max. €250k

9. JEC GRASS
THANK YOU
Contact: Frank Jellinek –