1. Bing SMB Advertisers – Search Ads
11/20/2018
“UET proved to be a turning point for us. Now we can track new customer transactions against repeat transactions. This helps us understand the value of different types of campaigns and the best way to drive new customers.”
Leonardo Wilhelm, performance marketing manager, DesignCrowd
Bing Ads now attracts 10% of DesignCrowd’s search spend and delivers a 20% lower cost per click (CPC) compared with Google AdWords.
DesignCrowd creates a core customer base
DesignCrowd pursues a stronger SEM strategy
DesignCrowd is a small, digital business powering onto the global stage. Founded in Sydney in 2008, the company provides a marketplace for digital and web design projects. By bringing experienced and aspiring designers into a single bidding platform, DesignCrowd is expanding commercial opportunities for freelancers and providing businesses with access to global talent. “Search is the core of our marketing and our main acquisition channel,” notes Leonardo Wilhelm, performance marketing manager at DesignCrowd. “Freelancers looking for more work need to find our services, and business owners need to see how the marketplace works.”
Global design company identifies high-value customers with Universal Event Tracking
With the help of Bing Ads experts, DesignCrowd is using Universal Event Tracking (UET) to track high- value customers in key markets and optimise spending on generic terms. Delivering an increased return on investment (ROI), Bing Ads now attracts 10% of DesignCrowd’s search spend and delivers a 20% lower cost per click compared with Google AdWords.
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