1. Campaign media partnership
Healthy Workplaces Manage Dangerous Substances
Birgit Müller | Communications Officer | EU-OSHA

2. Who are the campaign media partners?
34 partners from 14 countries during HWC ‘For All Ages’
European and national media outlets
Mainly OSH magazines
Human resources, business, trade
Print, online, blogs
Important asset for EU-OSHA in terms of media coverage
Important asset for EU-OSHA
European and national media outlets
Interested in occupational safety and health (OSH)
Linked to Healthy Workplaces Campaign
34 media partners from 15 countries during HWC
Mainly OSH magazines
Human resources, business, trade
Print, online, blogs, TV
Around 500 media clippings generated per year
New media partnership (first wave) launched in March 2016

3. Media partner activities in HW 2016-17 campaign
Results
Social media clippings
1361 (17% of total clippings)
Online clippings
428 (50% of total clippings)
Print clippings 62
Other activities (events, visits, newsletter) 64

4. Examples of media partner activities
Some Highlights
PPE.org - ‘Twitter chat’ to promote the e-guide
British Safety Council - Annual Conference: Health and work in a changing world’
Foundation Center for Safety and Health at Work - visit to the company “Aurubis Bulgaria” JSC
Proteger (PT) and Gesunde Arbeit (AT) maintained a close collaboration with the FOPs and participated in their events

5. Benefits for media partners
Visibility
Logo and description on campaign website
News published on campaign website, OSHmail, social media (+50,000 followers)
Invitation to EU-OSHA events and press trips
Prior access to campaign press materials
Reputation
Raise profile within European OSH community
Organisations dedicated to OSH
Networking
Reach EU-OSHA’s networks and stakeholders (focal points, official campaign partners, Good Practice Award winners)
Interviews with EU-OSHA director and OSH experts
Opportunity to present at a conference or workshop

6. Media partner survey 2017
Partnership supported them to a great or considerable extent in having influential coverage with good background information (20)
Very or quite effective cooperation (25)
Communication with EU-OSHA very or quite satisfactory (26)
Application for next partnership (25)

7. Requirements for media partners
Active involvement in campaign
Promotion of strategic campaign objectives
Publication of at least 5 articles during campaign
Campaign or partner logo on website
Reporting on their activities at least once a year
Professional working knowledge in English

8. Further information #EUhealthyworkplaces
Media partnership offer: room/become-media-partner
Campaign website:
OSHmail:
National focal points:
Social media:
#EUhealthyworkplaces

9. EU-OSHA press contacts
Birgit Müller
Press Officer
Tel
Marta Urrutia
Corporate Promotions Manager
Tel
Brenda O’Brien
Manager Brussels Liaison Office
Tel