1. Nicosia coffee shops

2. Based on Student Lifestyle
Expensive
Mardo
Segafrado
Robert’s Coffee
Lavazza
Gloria Jean’s
Mado
Pascucci
Delicious
High
Service
Moderate
Service
All the perk’s
Luna Cafe Art Shop
Alice Home
Cafe Sumi
Cafe no:3
Delatte
Tezgah Cafe
Kumda Kahve Cafe
Less Expensive

3. Attractiveness (Interior Design)
Service Attributes
Attractiveness (Interior Design)
Punctuality
Cleanliness
Varieties
Location
Study Environment

4. According to perceptual map = Less Expensive, High Service
Gaps in Market
According to perceptual map = Less Expensive, High Service

5. Ideas for Blue Ocean Strategy
Special discounts for students
Promotions
Differentiation (Reservation, organising event)
Customer oriented approach (Personalise coffeecup, app)
Numbers of varieties (Offering caffeine free options)
Training Staff (Greeting, Language)