1. Business to Business Marketing

2. The Business to Business Market
Business to Business Marketing: Organizations marketing goods and services to other organizations
Marketing from one organization to another is different from marketing to a consumer, marketers must adapt differently
Business to Business Marketing is categorized under the following components
Business and Industry
Governments
Institutions
Wholesalers and Retailers
Proffesions

3. BUSINESS AND INDUSTRY
While Canada’s growth has traditionally been in marketing, this trend has changed in the last half of the 20th century as the service industry has grown
Service industry is currently responsible for 68% of economic production while goods producers are responsible for the remaining 32%
Among service industries the largest in terms of size are financial services, wholesale and retail, healthcare, social assistance, and public administration
Manufacturing is responsible for half of the goods producing sector
Other goods producers include agriculture, mining, utilities, and constructions

4. BUSINESS AND INDUSTRY
The growth in the service industry is a reflection of strong investment in industries such as trade, finance, and business services
This trend has continued to grow as Canadians have moved towards outsourcing (Defined as hiring or contracting other companies to do which was once done in house)
Example: Photocopying
Traditionally most companies have bought a large photocopier and one all their own copying in house
Xerox and other companies have begun to offer services which allow them to do their photocopying for them for a fee
Other services following this lead include payroll, advertising, logistics, and legal services

5. GOVERNMENT
Collectively, the federal, provincial, and municipal governments form Canada’s largest buying group
Government contracting services are advertised online through the Government Electric Tendering Services (GETS)
GETS is an outsourced operation provided by Mediagrif Interactive Technologies (MERX)
About $5 Billion are advertised annually on this system

6. Wholesalers and Retailers
Businesses use wholesalers and retailers to sell their products
Typically a wholesaler will buy a finished product, hold them in a warehouse, and sell them to retailers
It is typical for big brands (Kraft, General Mills, or Protector and Gamble) to have a sales plan and market to large wholesalers (Loblaws or Sobeys) at the beginning of every year
At the same time, wholesalers are making agreements with the retailers and marketing towards them. The retailer than markets towards the consumer

7. Professions
Professionals are another big group that must buy from other businesses
Professionals include doctors, lawyers, accountants, architects, engineers, and so on
While these jobs are similar it is important that they are marketed to individually as they all make up a large sum of business to business transactions