1. Major Strides in Major Giving
David Lowe
Vice President, Marketing & Development KVIE - Sacramento

2. Major Gifts Structure VP, Marketing & Development
Division includes Promotions, Membership, Major Gifts, Underwriting, and Education/Outreach
Director, Major Gifts
Assistant
Associate
GM & Board

5. Operating Guidelines Budget as a roadmap Membership interactivity
Overall revenues is most important
Major donor count as a key measurement
Membership interactivity
Events
Pledge
Communicate, communicate, communicate

7. Major Gifts Results
23% Gain!

8. MGI Homework – Case Study
Identify prospect
Cultivate
Receive Gift

9. Moving Up the Ladder – Case Study

10. Building a Legacy Distributed VISIONS newsletter
Aired and printed CPB Estate Planning Spots
Created and aired 30-minute program on estate planning

11. Building a Legacy, cont.

12. Building a Legacy, cont

13. Major Strides in Major Giving
David Lowe
Vice President, Marketing & Development KVIE - Sacramento