1. Proposal – Marketing Mission Statement
March 2013
doc.: IEEE 802-EC-13/0012r0
March 2013
Proposal – Marketing Mission Statement
Date:
Authors:
John D’Ambrosia, Dell
Jon Rosdahl, CSR

2. Abstract Action Item: March 2013
doc.: IEEE 802-EC-13/0012r0
March 2013
Abstract
Action Item:
WS13-11: Create a mission statement: 1) For marketing activity; 2) For 802
Observation: Creation of a marketing mission statement requires the creation of a mission statement for 802
This presentation presents thoughts on a strawman for an 802 mission statement.
Leverages conversations with Paul Nikolich
John D’Ambrosia, Dell
Jon Rosdahl, CSR

3. Proposed Mission Statement:
March 2013
doc.: IEEE 802-EC-13/0012r0
March 2013
Proposed Mission Statement:
IEEE 802 LMSC’s mission is to produce high quality, market relevant, packet network interoperability standards
Supporting text should explain the following –
individual / industry driven
part of an overall complex system of network technology, standards, product and service providers
ongoing & evolving
utilizes a fiercely democratic, open & transparent process to ensure fairness
strive to collaborate with partner entities, including
component, system, and network end-users, consumer endpoint
network suppliers, endpoint
other IEEE Sponsors & SDO Entities
other industry entities
variety of mediums (cu, optical, wireless) & reaches from 0 to 40km
bottoms-up driven, NOT top-down driven
John D’Ambrosia, Dell
Jon Rosdahl, CSR

4. March 2013
doc.: IEEE 802-EC-13/0012r0
March 2013
Marketing for IEEE 802
Goal - raise awareness of IEEE 802 to encourage participation by new individuals & entities
Mission
Promote the mission of IEEE 802
Present a cohesive view to the world outside of IEEE 802
Supporting, not driving the marketing of individual work groups
Promote activities that span multiple (3 or more?) working groups
John D’Ambrosia, Dell
Jon Rosdahl, CSR