1. ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali
Department of Marketing & Management
Faculty of Economics & Management
Universiti Putra Malaysia

2. Evaluation
Assignment – 80%
Final Exam – 20%

3. Assignment-80%
Entrepreneur’s Profile – 20%
Internship – attached to one particular small/medium organisation (4 weeks)
*Written activities (report) as entrepreneur (base on internship) – 30%
Business proposal – 30%

4. Profile
Someone (of course entrepreneur) whether well known or not but admire most by you in terms of his/her skill as entrepreneur!
Write about his/her profile.
Use your creativity to complete this.

5. Internship
Search and attached yourself to one particular small/medium size organisation
Most important things – their willingness to participate and cooperate with you in completing the four weeks
Come out report on the activities and at the end with some suggestion for improvements
Use your creativities – photo, map, questionnaire design, etc

6. Prepare the business proposal
Think about any kind of business you wish to develop if its happened you will become entrepreneur one day
Prepare the business proposal

7. Business Proposal -title page -half title page -letter of transmittal
Preliminary part
-title page
-half title page
-letter of transmittal
-letter of authorisation
-table of content
-list of figures
-executive summary
-Appendix

8. Buss Proposal Introduction – comp. background, vision & mission
Organisational chart
Who’s who?
* strategy
4 p’s
Financial plan
Gantt chart
Limitation

9. Introduction Text –Buss. Proposal Marketing Marketing analysis
Promotion
Price
Location
Financial
Gantt Chart

10. Mid term Exam
only 10 %
Chapter 3 only: Creativity, innovation and entrepreneurship
Three short questions

11. Final Exam 20% (Schaper’s, 2004) Covered chapter 3 and 5 only
Chapt 3: Creativity, innovation and entrepreneurship
Chapt 5: Options for going into business
All 5 long questions

12. Dateline for submission Test and exam Kelas maya All the best
Important
Dateline for submission
Test and exam
Kelas maya
All the best