1. Hey what are the
7 C’s of
Communication
Umm,
wait Let’s See

3. CompleteNess

4. Completeness
Message is complete when it contains all facts the reader or listener needs for the reaction you desire.
Senders need to asses their message through the eyes of receivers
Provide all necessary information
Give something extra when desirable

5. Bad Example
Hi everyone, I just wanted to send you all a reminder about the meeting we’re having tomorrow ! See you then, Chris

6. Good Example
Hi everyone, I just wanted to remind you about tomorrow’s meeting on the new telecommuting policies. The meeting will be at 10:00 a.m. in the second-level conference room. See you then, Chris

7. Features of complete communication
Develops and enhances reputation
Cost Saving
Better Decision making
Persuades the audience
Gives additional information

8. Conciseness

9. What is conciseness? Communication in Least Possible Words.
Conciseness is the prerequisite to effective business Communication.

10. Can you guess ?

11. Benefits of conciseness
Saves the Time
Highlights Main Message
Provides Essential Message

12. How to achieve conciseness ?
Avoid Wordy Expression
Include only Relevant Material
Avoid Unnecessary Repetitions

13. Consideration & correctness

14. What is consideration ?
Consideration means understanding of human nature.
Communicating with the target group.
Consideration is linked to courtesy

15. Features of Consideration
Emphasize on “you” approach instead of “I” or “We”
Show audience benefit or interest of the receiver
Emphasize positive, pleasant facts.

16. What is correctness ?
It implies that there are no grammatical errors in communication.
Being definite
Encoding and decoding
Selection of language

17. Features of Correctness
The message is exact, correct and well-timed.
It has greater impact on audience/readers.
Checks for precision and accurateness of facts & figures
It makes use of appropriate and correct language in the message.

18. Clarity

19. What is Clarity ?
To be clear in the goal rather than chasing too many goals at a specific time.
Your purpose of communication with audience should be clear.

20. Bad example
Hi John, I wanted to write you a quick note about Daniel, from your team. he’s a great asset, and I’d like to talk to you more about him when you have time. Regards, Nathan

21. Good Example
Hi John, As you may know we have signed up Max as our new client. I had a meeting with engineering team yesterday and had discussed the campaign requirements for this project. Daniel from your team has done a pretty good job last time doing social media campaign for ABC and so I would like him to work for MAX too.would you be available tomorrow to discuss this further? Regards,, Nathan

22. Features of Clarity It makes understanding easier.
It enhances the meaning of message
Clear message makes use of exact, appropriate and concrete words.

23. Concrete

24. What is Concrete ?
It implies being particular and clear rather than fuzzy and general.
Concreteness strengthens the confidence.

25. Features of Concreteness
It is supported with specific facts and figures.
It makes use of words that are clear and that build the reputation.
Concrete message are not misinterpreted.

26. Example of concreteness
The sender will write “He is an intelligent boy and got first position in class” – this is so confusing message. The sender writes “ Scarlett got 80% marks in A-Level” –this one is not only specific, but also build a good perception in the readers mind.

27. Courtesy

29. What is courtesy ?
To the showing of politeness in one’s attitude and behavior towards others.
Other synonyms of the courtesy are –
politeness , refinement , civility

30. Features of Courtesy
Courtesy implies taking into consideration both viewpoints as well as feelings of receiver of the message.
Courteous message is positive and focused at the audience

31. 7 C’s

32. Now I understood
7 C’s of Communication
Let’s Communicate