1. Observational Learning
Do as I say, not as I do….
Learning by watching others

2. Observational Learning
The Model - the person whose behavior the subject watches and imitates
Modeling - The process of observing and imitating a specific behavior
Memes - ideas, fashions and habits passed on by imitation. Fads all spread by copying one another.

3. Vicarious Learning
Learn through observing behaviors and consequences of others
Think about watching your siblings

4. Bobo Doll Experiments Social Learning Theory
Albert Bandura
Click for video

5. Modeling Requirements
According to Bandura 4 cognitive processes are used in observational learning
Must pay attention to the other person’s behavior.
Must remember the other person’s behavior for hours, days, weeks.
Must be able to physically re-enact what was modeled.
Must have some motivation for you to imitate behavior.

6. Factors That Increase Imitation If rewarded for behavior
If you feel like you’re being controlled
If you’re mimicking people who are of similar sex, age, interests
People who you perceive as higher social status
When the task is easy to imitate
If you lack confidence (copy cat acts)
DiscPsy p.195

7. Biological Findings
Mirror neurons in the frontal lobe by the motor cortex
When you watch someone perform the task, your brain lights up as if you’re performing the task

8. Latent Learning Insight Learning
Learning does not become obvious until a reinforcement is given for demonstrating it
Where is the closest exit in an unfamiliar building?
You will find it really quick when there is an emergency
Insight Learning
When one suddenly realizes how to solve a problem
Ah-ha moment!

9. Mere Exposure Effect
Did you love your favorite song the first time you heard it, or did it take a few times?