1. Nonprofit 2.0 ANDY GIESLER TECHSHOP SPRING 2010 The Hope (And Hype)
Of Social Media
ANDY GIESLER
TECHSHOP SPRING 2010

2. “Social Media”
New
Web-Based
Connecting
Expressing

4. Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8

5. Nonprofit 2.0
The Hope (And Hype)
Of Social Media

6. Ends
Means
Match
Method
(Why?)
(What?)
(Whether?)
(How?)

7. Ends
Means
Match
Method

8. #1: Ends

10. “Fundraising will be a thing of the past.”

11. “FUNDRAISING will be a THING of the PAST!!!!!!”

12. “Your message will go viral!”

13. “Volunteers will be lining up!”

14. Some of those things could be true.

15. Nonprofit Social Networking Survey
(March 2009)
980 nonprofits (self-selected)
94% social networking < 2 years
94% Twitter < 1 year
86% use social networking sites

18. Ends
Means
Match
Method

19. #2: Means

20. Ends
Means
The Terminology
The Hope
The Tools
Match
Method

21. Traditional
Web

25. Social
Media

26. Social
Media

27. Social
Media
Exercise: Categories

28. Categories Social Networking Blogging Wikis Podcasting (Audio/Video)
Photo Sharing
Video Sharing
Social Bookmarking

29. Web 2.0 Social Media Social Networking
Social connections
Universal expression

30. “Web 2.0 is simply a function of two of our most basic human needs:

31. “We need to be heard. We need to connect.”
John Haydon,

32. Nonprofit 2.0
The Hope (And Hype)
Of Social Media