1. Constructing meaning in multimodal texts
Year 7 Unit 1
Clean up Australia Day poster 2009
Copyright pending Clean Up Australia Day print advertisement image
Constructing meaning in multimodal texts

2. What is the image saying?
What type of text is this image from?
What is the main thing in the image?
What is the setting in this image?
How does the image make meaning on its own?
Print advertisement
The crab holding the lid
A beach; where, why?
Clean up Australia Day poster 2009

3. What is the language saying?
Rhetorical question
Figurative language: idiom ‘put your hand up’
Personal pronoun ‘you’ – direct involvement
What impact does the language have on its own?
Clean up Australia Day poster 2009

4. Putting it all together
Language
Images
What is the impact of the image plus the language on the viewer?
Clean up Australia Day poster 2009

5. Clean up Australia Day poster 2009
What if we changed it?
What happens if we change the text structure of the ad?
How does this influence the audience?
Clean up Australia Day poster 2009

6. Or this? Does this have more or less influence on an audience? Why?
Clean up Australia Day poster 2009
Does this have more or less influence on an audience? Why?

7. Be a good sport
Clean up Australia Day poster 2012 – Be a good sport and join the team to Clean Up Australia

8. Acknowledgements
Slides 1-6 — Clean Up Australia Day poster
Slide 7 — Clean Up Australia Day poster Be a good sport and join the team to Clean Up Australia