1. Intercultural Communication

2. Cultural and Ethnic Diversity
Impact on….
The composition of society
Intercultural interactions
Workplace dynamics

3. Intercultural Communication
Key factor in international business interactions
Companies increasingly involved in internationalisation and globalisation

4. Globalisation
Increasing world interdependence caused by changes in global economies and communications technology

5. What is Culture? Learned social behaviours that develop over time
A complex and multidimensional concept

6. Cultural Norms and Values

7. Intercultural Communication
The sharing of meanings between individuals from different cultures

8. Intercultural Communication…
Requires an understanding of …
Own culture
Cultures of other groups
Parent/Dominant culture (e.g. based on race or ethnicity)
Co-cultures (e.g. based on gender,
religion, age)

9. Intercultural Communication…
Requires an understanding of …..
Knowledge system
Beliefs
Values
Customs
Behaviours

10. Cross-cultural Communication
Involves highlighting similarities and differences across cultural groups to promote communication

11. Intracultural Communication
Shared communication
between members of the
same cultural group

12. The process of learning or absorbing one’s own culture
Enculturation
The process of learning or absorbing one’s own culture

13. Acculturation
The process of adjusting to the host culture by adopting its values, symbols and/or behaviour

14. Ethnocentrism
The belief that one’s own cultural norms are superior to those of other social groups

15. Cultural Relativism The acknowledgement of
cultural differences and acceptance that each social groups has
its own set of norms

16. Developing Intercultural Communication Competence
Business communicators need to be competent in …..
Their own culture
Their business culture
Their corporate culture