1. 2018 Program Sell-in Slides (8/17/17) VF PROGRAM- “31 DAYS”

2. Success: Display activity, Sales in WELL Accts, key Distributors up
“31 Days” Review
Success: Display activity, Sales in WELL Accts, key Distributors up
“31 Days” Retail Activation, Display
Activity
Highlight
# Displays
Good
473 from Field (with Distrib., estim )
Display Type
Very Good
37% Endcap/Big, 40% Rack/Stack, 24% Other
Display Duration
74% 3+ wks, (219 for 5+ wks)
Region Particip.
In Line
58% E 26% W, 16% S (26 of 29 TDMS)
Chains/Channels
Mostly Grocery/Mass/Drug, 25+ different chains
Volume/% Lift
Highlight
Vol. – Key Distrib.
Good
* 26 Up/Flat, 6 New, 12 TBD, 11 down
JEWEL-OSCO
Strong
* Sales +55%, 138 stores, 92 Displays
KROGER
* Sales +93%, 100+ displays
SMART+FINAL
Very Good
* $ Sales +17%, Units +5.3%

3. 2017- Display Examples Target #1308, MA Leonards/VA
Jewel Osco #2506 IL
Fairway/Nanuet
Smart&Final S.Cal
Shoprite/ So.NJ-
Walgreens 2957/FL

4. Pure Intentions Awards Each Retailer
“31 Days” Review
Pure Intentions Awards Each Retailer
Part of recognition process
Project Updates Fall ‘17, Completed end Dec. ‘17
2017

5. 2017: Evolve/Streamline our SR Platform
’18 VF/31 DAYS
2017: Evolve/Streamline our SR Platform
Combine ‘17 Retail success + ‘16 Consumer Engagement
Key Accounts/Voss displays become messenger + hero

6. + Every Like Helps Build a Well How It Works
’18 VF/31 DAYS
Every Like Helps Build a Well
How It Works
Top VF Display pics showcased on Social Media
Consumers «LIKE» dedicated Posts featuring tie-in Accts.
Each LIKE contributes to Goal for Clean Water Project
Consumer thanked with BOGO Coupon to Retailer
Hit Goal, Key Account gets Project in their name +

7. Projected Account Ties
’18 VF/31 DAYS
Projected Account Ties
Allocate 3-4 WELLS/Water Projects for Key Accounts
PLUS 1 WELL for General Market
Key Accts. already ID’d, # LIKES (Acct. «Asks» TBD)
15,000
20,000
10,000
15,000
General Market
60,000 “Likes”

8. Key Account WELL Programs
’18 VF/31 DAYS- Components
Key Account WELL Programs
3/22-4/22: World Water Day to Earth Day
Base Components
Co-branded POS + Merchandising
Social Media Posts/campaign
Circular Messaging
“Thank You” for LIKE (BOGO/Free Bottle at Retailer)
Voss Gift Cards for Incentive
Retail “Ask”s: Display, Case-load in
hit Period Goals (set by Sales) = $20-25k
Amount donated in Account name to fund Well
Other components to make bigger (sep. discussion)
Funding: Marketing (Materials), Sales (WELL)
Projection from 3-4 Accts: stores, 600+ display, 12,000 cs (20 per).

9. Every Like Helps Build a Well
’18 VF/31 DAYS- Components
Every Like Helps Build a Well
General Market
Same theme, timing
Components:
Impact Merchandising + POS
Trade Incentive: $25 Gift Cards
Sizable Social Media
“Thank You” for LIKE (TBD- 20k Coupons x Rdmpt)
(do via Print at Home or DL2C)
Our “Ask”s
Retailer: Display, Case-load in
Sales: execution 1+ chains/TDM (25% of stores)
Consumer: LIKE the Display Pic Posts
Funding: Marketing
Projection: 28+ chains, stores, 500+ display, 7500 cs (15 per).

10. MERCHANDISING- Compelling Displays (select co-branded)
’18 VF/31 DAYS
Banner Stand
Multi Fit
Modular L Bookends
New
Rack Header-
Mobile/Narrow
Corrugate
3 Shelf

11. POS – Stand Out at Shelf (select co-branded, custom)
’18 VF/31 DAYS
POS – Stand Out at Shelf (select co-branded, custom)
Case Hanger Card
Cooler Cling
Aisle Flag
Shelf Strip

12. Key Timing: Mid March in market
’18 VF/31 DAYS
Key Dates, Discussion
Key Timing: Mid March in market
Sell-In Slides wo 8/14
WELL Accts. committed early Oct.
WELL Acct. Details set mid Nov.
Merch./POS Order mid Dec.
At Distributors, WELL Accts. mid Feb.
Other Items for discussion
WELL Acct. Goals/Asks/Add Ons
Distributor engagement
Multiple distributors unite to build a well
donate in their names based on hitting goals