1. 2016 Muscle walk of LA launch
Greater Los Angeles

2. Mission focus: why we walk
What matters most to our families?
Starts & ends with our families
Casandra’s story
Chicago

3. Anatomy of a Healthy walk
60 – 80% of income is from top 15 teams
Maintain pipeline of new family teams

4. 2015 Los Angeles MUSCLE WALK RECAP
Ideas/feedback

5. 2016 focus Focus on top teams Recognition Engage more new families
Reduce expenses
Change culture – year round program
Families engaging communities, work, school etc.  community teams
No registration fee!
clinic
More mission focus – ideas?

6. What does muscle walk mean to you?

7. Making the ask Communication exercise Elevator pitch
Tips & Takeaways
Focus on meeting teams and participants in person
Think outside the box
Don’t make assumptions – everyone is a potential participant – ASK!
Each one reach one
Chance for friends, family and community to rally around you
Largest “family fighting back” event
Ideas for recognizing and engaging our families
Others?
Communication exercise
Elevator pitch
Recruitment role play
Coaching role play
Getting around the “no”

8. Annette’s story #IWalkforchuck
Wanted to connect with others, honor her husband’s memory – felt supported
Offering it as remembering loved one in concrete way, do something positive, keep their memory alive and continue their fight for them
Can feel very helpless, not a lot you can do medically – this is how you can fight back – hope!
Advice: encourage families, remind them of how many people who surround their lives that want to help and also feel helpless, grateful for chance to support us

9. Family/Community Team Income:
Who’s ready?
2016 GOALS
Gross $115K
Net $100K
Team Income= $92K
Sponsor Income= $28K
Team Fundraising Average= $1100/team
Sponsor Income: $28K
Family/Community Team Income:
$92K

10. 2016 team recruitment goal 15 teams each (community and family)
Team Goal = 90 teams
(~ $1100/team)
Aubrey, Raeesa, Emily & Amy:
15 teams each (community and family)
Diane, Phawnta, Bridget, Liz, Elizabeth & Brittany :
5 teams each (community and family)

11. 2016 SPONSORSHIP GOALS Sponsorship Goals: $28K
Start early so we can focus on our family teams in 2016!
Goal is to have sponsorships confirmed by end of 2015
Aubrey: $7000
Raeesa: $7000
Emily: $6000
Brittany: $4000
Amy: $4000

12. 2016 GLA staff mw ROLes Recruitment = Everyone! Coaching = Emily & Amy
EMC = Bridget & Amy
Logistics/Volunteers/Incentives = Phawnta
Sponsorship: Core MW Team and Brittany

13. timeline 2015 year-end goals: $25K in confirmed income 2016 Benchmarks
Confirming sponsors
Get head start, more we do now, the better we are in 2016
Great incentive for people to register before end of year – IDEAS?
2016 Benchmarks
February 5th = 50% of income confirmed = $57,500
March 4th = 75% of income confirmed = $86,250
March 31st = 100% of income confirmed = $115K

14. Inspiring & engaging our families
Why do people participate in MW?
They know someone
They have the disease
An MDA person asked me
The mission
What motivates people to fundraise?
Incentives
Recognition
Mission – tell the story so that they can tell the story
People are impulsive, limited in attention and driven by emotions – tell story

15. Questions? Ideas?