1. A Community Coalition Navigating in a Social Media World
MassTapp Communication Conference September 18, 2015

2. Franklin County and the North Quabbin at a Glance
Population 71,000
724 Square Miles
Plus 14,000 people in the Worcester County North Quabbin communities
Boston pop 646,000
90 square miles
Springfield 33 square miles
153,000 population
Franklin County and the North Quabbin at a Glance

3. A Home Grown Coalition

4. 2467 Likes 10,038 reached this week
8761 reach this week
Reach: “The number of people who were served any activity from your Page including your posts, posts to your Page by other people, Page like ads, mentions and checkins.”
2467 Likes
2467 Likes ,038 reached this week
Reach: The number of people who were
served any activity from your Page

5. 625 Followers Following 583

6. It’s where a lot of people are
Free or low cost
Easy to update
It’s where a lot of people are
71% of adult internet users are on Facebook
58% of entire adult population
70% of users are on daily
23% of adult internet users
19% of entire adult population
36% of users are on daily*
Why Social Media
*Pew Research Center’s Internet Project September Combined Omnibus Survey, September 2014.

7. Who We Are Reaching People Who Have “Liked” our Page
63% Franklin County and North Quabbin
88% Western Mass Region
95% Massachusetts
People We’ve Reached in the Past 28 days
41% Franklin County and North Quabbin
78% Western Mass Region
91% Massachusetts
People We’ve Engaged in the past 28 days
48% Franklin County and North Quabbin
97% Massachusetts
Who We Are Reaching

8. What We Do Brand Google News Alerts Post OTF activities and events
Engage with coalitions, press, partners
Infographics
Quotes
Hashtags
Experiment with times of day
What We Do

9. A Few Things We Have Learned
Paid advertising and boosting
Keep doing what works…and keep trying new things
Be sensitive to triggers
A Few Things We Have Learned

15. Thank You!