1. Messaging
For Marchers

2. Tell YOUR Story
Our goal is to show strength through positive messages about what we’re trying to achieve and why each person matters. This is your day. Make it about you and what you care about. This is not a Trump protest.
Stay positive:
On your signs
On social media
When speaking with others
Talking to the press
Singing
Chanting

3. Choose YOUR Words Some words to use: Dignity Justice Freedom Unity
Democracy
Solidarity
Human Rights
Women’s Rights
Nonpartisan

4. Don’t Use... Trump (or his likeness on a sign)
Republicans (or elephants)
Fascism (or related images)
Any profanity...our kids -- and the world -- are watching.

5. What to Sing/Play I Am Woman - Helen Reddy
This Land is Your Land - Woody Guthrie
Lean on Me - Bill Withers
Stand By Me - Ben E. King
Get Up Stand Up - Bob Marley
Imagine - John Lennon
True Colors - Cindi Lauper
We Are the World - Compilation
What a Wonderful World - Louis Armstrong
A Change is Going to Come - Sam Cooke
Respect - Aretha Franklin
Plus any more that you find - think inclusive, positive and widely known songs.

6. Sample Chants What do we want? Equal Rights
No registries! No walls! Equal rights for all!
Hey hey ho ho XXX has got to go! (Racism, Bigotry, Prejudice - fill in the blank of what has to go!)
Show us what democracy looks like!
This is what DEMOCRACY looks like!
One! WE are the People!
Two! A little bit louder!
Three! We want justice for ALL people!

7. Key Talking Points
Created by Sister March organizers as guideposts for your effort:
We stand for values of human dignity, equal rights and freedom from discrimination.
This event is meant to be showcase how to come together to promote the common good.
Marches are happening all all 50 states, many US territories and on 6 continents.
This is a grassroots effort by women of all backgrounds, races, religions, ages and abilities, as well as communities of immigrants, people of color, and people who identify as LGBTQIA.
This isn’t a protest--it’s a march of unity and solidarity. This movement is larger and more powerful than one policy or one person.

8. Speaking with the Press
o Avoid unproductive questions out of the gate
o Bridge to your agenda
As a first-time activist, this is inspiring me to …
As a single mom/daughter of immigrants, this march is important to me because….
I think what you are really asking is, how we will take all this energy and make change
I don’t know about that…what I do know is….
Let’s look at the bigger picture….
"I'm not an expert on Obamacare, but I do know that health care matters for all women and their families..."
o Key takeaway: EVERY question is an opportunity to convey AT LEAST one key message point that fits your agenda.

9. Sample Q+A
Q: If this isn’t about Trump, why the day after the inauguration?
A: This is beyond one person or one policy. For some, this has been a lifelong fight for equality, for some this past election year caused them to take action. Everyone has a different story, but the reason is that we are united on equal rights for everyone and that is what is most important.
Q: Why are you protesting Trump?
A: This is a march. We wanted an action that everyone could take. From this we hope that we are more aware and united so people continue to take action in supporting equal rights.