1. Phone Accessories Group 3
C&T presentation
Phone Accessories
Group 3

2. Danyal (group leader) Sami Varun Melody
Group members
Danyal (group leader)
Sami
Varun
Melody

3. Content -Background -Why we chose that place
-Where/why will we get the phone accessories
-survey questions
-survey result
-conclusion
-reflection

4. Background
Base on the trend people mostly use phone accessories because they wanted to decorate their phone or use it for some stylish ways. And in research there is 533 iPhone users across Hong Kong on 2014 about their use of phone accessories . And 86% of them respondents said that they do use phone accessories. And starting from 2017, phone accessories become more famous so there’s a survey result of 600 iphone/samsung users in Hong Kong about their uses of phone accessories. And there’s 90% of them respondents said that they do use phone accessories.As you can see the increases of the use of phone accessories. Thats why we are totally agree with selling phone accessories

5. Site visits
So we went to shum shui po golden digital arcade for site visits and we found that theres one flat thats really suitable for us to sell phone accessories. Also we asked a shop keeper questions, like:-how many people go to your phone in a day?He answered: a thousand people come and see. And a hundred of them buy the stuffs-Also we asked him about the rent of his flat!:He answered: The rent is increasing but more people is coming to but the stuffs in my store. So its still fine for me
From his replied we find out that phone accessories and the place is a good opportunity for us.
Also we’ve found a flat for us to sell our phone accessories:
-place: Golden Digital Arcade (Shum shui po, Fuk Wa Street )
-Price of flat: $40,000
Size of flat: 300ft2

6. Reason Why we Chose That Place
-A famous spot for accessories and electronics
-A growth potential among young and high-spending customers
-An easy place for people to find it
-It’s near schools and MTR
-In research, people rated it a 4/5

7. Where Will We Get Those Phone Accessories ?
-Taobao (a Chinese online shopping website, headquartered in Hangzhou, China)
:Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and also abroad

8. Why Did We Chose Taobao?
The phone accessories we want to sell is cheap there;
Like:
-Phone case (samsung/iphone) is $20-$50
-Earphone is $5-$10
-Powerbank $30-$40
-Iring/Popsocket $5-$10
Also We will choose the trustworthy shops

9. Survey Question
1:How much are you willing to spend on phone accessories?
2:Which phone model do you have?
3:How often do you buy phone accessories?
4:What type of phone accessories do you use?
5:What was the main reason why you selected phone accessories you are currently using?
6:What type of phone case you like?
7:What type of screen protector you like?
8:How often do you use power banks?

10. SURVEY RESULTS

11. 1)How much will you spend to buy phone accessories
Analysis:
According to the survey,people mainly spend around $51-$75 on phone accessories so therefore we will sell our products in a range of $51-$75.

12. 2)Which phone model do you have
Analysis:
According to the results,a lot of people own Samsung phones and iphones so therefore we are going to sell accessories of iphones and Samsung mainly

13. 3)How often do you buy phone accessories?
Analysis:
According to our research, a lot of people buy phone accessories once a month, once per two months which fewer others buy it twice a month

14. 4)What type of phone accessories do you use
Analysis:
According to our results, phone cases, screen protectors, irings and to a lesser extent, power banks, are very popular and frequently sold.

15. 5)What was the main reason why you selected phone accessories you are currently using
Analysis:
According to our results, people usually buy phone accessories mainly because of the design and functionality but few about the cost.

16. 6 6)what type of phone case you like
Analysis:
According to our research, majority of people prefer protective and stylish phone cases, such as ones can can protect against fall damage and ones to show off.

17. 7)What type of screen protector you like
Analysis:
According to our survey results, a lot of people usually prefer protective screen protectors but few others prefer stylish and colourful screen protectors

18. 8)How often do you use power banks
Analysis:
Power banks are widely used by many people nowadays to assist them in many different things so therefore a lot of people use it once in a day but also many people also use it once a week while others use it once per two weeks and even twice a week

19. Conclusion
After all the information and research gathered, we think it is safe to conclude that we would open a shop that would sell:
Our products in a range of $51-$75
mainly accessories of and compatible with iphones and Samsung galaxy smartphones
Products every day as many people will buy our products once a month or twice a month, depending on which person
Irings,phone cases,screen protectors and some power banks due to the immense popularity of these products
Functionable and beautifuly designed phone accessories
Protective and stylish phone cases such as rugged phone cases and designer phone cases
Protective and stylish screen productors and few of them colourful
We would also sell many powerbanks

20. Reflecton
Danyal’s: Starting a business is hard but after you start a right track then it won’t be as hard as i thought.
Sami’s : I realised that it’s hard to find informations of these phone accessories/places but after we’ve had done all the stuffs, I felt successful.
Varun’s: It was a tough time because we weren’t doing much stuffs at first but after I communicate with my groupmates more, I feel it’s fun to start a business.
Melody’s: It was hard to start a business with a group because we might have different opinion and some of us might not be free in different time so we can’t do the stuffs as fast as we can.