1. Ideas to Grow Local Programmes
Recruitment
Ideas to Grow Local Programmes

2. Recruitment
What does your club do to recruit players into its programme?
What are the barriers?
What can be done to improve your clubs intake of new players?
Work out a comprehensive strategy for improving recruitment at your clubs

3. Recruitment
3 Step Process
1st Step: Recruit
2nd Step: Sample
3rd Step: Set the hook

4. Recruitment
Step 1 Recruiting
Word of mouth
Attend public skating sessions
Display tables at games – from Junior to Elite.

5. Recruitment
Step 1 Recruiting (Cont’d)
Flyers to schools, cars at shopping malls, car parked at sports venues, etc
Home – school groups
Newspaper adverts /yellow pages /receipts from shopping, restaurants, etc.

6. Recruitment
Step 1 Recruiting
Local papers, local TV and radio to do stories on the kids in the local hockey programme
Kiosk at the local shopping mall

7. Recruitment
Step 2 Sampling
Puck shoots
Floor hockey at schools, youth clubs
Learn to Play programmes
Bring a friend day at your club

8. Recruitment
Set the Hook
Be organised & prepared
Be very positive
Keep the LTP short – 6 to 8 weeks
Keep time slot consistent

9. Recruitment
Set the Hook
Keep cost to a minimum
Require minimum equipment
Play fun games (include mascots??)
Giveaways – stickers, etc

10. Recruitment
Set the Hook
Autograph sessions with local players, etc
Let them play hockey
Educate the parents about what’s next – in advance – re-enrolment discount.

11. Recruitment
Other ideas?

12. Recruitment
The easier you make it to sample the product ...
The more enjoyable the experience...
The more affordable you make it ...