1. Welcome Emerging Markets by Dr
Welcome Emerging Markets by Dr. Satyendra Singh Professor, Marketing and International Business University of Winnipeg Canada

2. What is an Emerging Market?
Population = 7b; 2b = can afford good products
Bottom of Pyramid = $5 trillion worth of purchasing power 2

3. ↓ Price: Offer very basic: TATA Nano: $3,000

4. ↑ Affordability: Small packet size4

5. ↑Innovation: Slimmest watch5

6. ↑Innovation:
Poor’s
debit/credit
card 6

7. ↑Value: Offer what they need7

8. You must do something or have something new to say
How to add value?
You must do something or have something new to say
Commodity Goods Service Experience
1₡-2₡ ₡-25₡ 75₡-$1.5 $2-$2.50 8 20

9. Questions?