1. RUSSIAN MEDIA MARKET OVERVIEW
JANUARY – JUNE 2018

2. TOTAL MARKET 1H’2018 +2% -9% +21% +1% +4% MARKET GROWTH 7.6 bln RUB,
3% of market
-9%
9 bln RUB,
4% of market
MARKET GROWTH
+21%
91 bln RUB,
41% of market
+1%
19.4 bln RUB,
9% of market
+4%
1.8 bln RUB,
1% of market
Source: ACAR

3. TOTAL MARKET FY’2017

4. TOTAL MARKET FY’2017 TOTAL MARKET
*ACAR changed methodology and corrected figures for
Source: ACAR

5. TOTAL MARKET FY’2017 +3% -8% +22% +10% +6% MARKET GROWTH 16.9 bln RUB,
4% of market
-8%
20.5 bln RUB,
5% of market
MARKET GROWTH
+22%
166.3 bln RUB,
40% of market
+10%
38.4 bln RUB,
9% of market
+6%
3.5 bln RUB,
1% of market
Source: ACAR

6. TOTAL MARKET FY’2017
SPLIT BY MEDIA
Source: ACAR

7. TOP ADVERTISERS 1H’2018

8. TOP ADVERTISERS 1H’2018 ALL MEDIA
Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH), ADV Estimation (Banners&OLV). TV 2017 budgets were adjusted

9. TOP ADVERTISERS 1H’2018 TV
Source: Mediascope (TV). TV 2017 budgets were adjusted

10. TOP ADVERTISERS 1H’2018
PRESS
Source: Mediascope (Press)

11. TOP ADVERTISERS 1H’2018
RADIO
Source: Mediascope (Radio Nat+Loc)

12. TOP ADVERTISERS 1H’2018
OOH
Source: Mediascope (OOH)

13. TOP ADVERTISERS 1H’2018
BANNERS
Source: ADV Estimation

14. TOP ADVERTISERS 1H’2018
OLV
Source: ADV Estimation

15. TOP CATEGORIES 1H’2018

16. TOP CATEGORIES 1H’2018 ALL MEDIA*
Source: Mediascope (TV, Press, Radio, OOH). *Internet is not included

17. TOP CATEGORIES 1H’2018 TV
Source: Mediascope (TV). TV 2017 budgets were adjusted

18. TOP CATEGORIES 1H’2018
PRESS
Source: Mediascope (Press)

19. TOP CATEGORIES 1H’2018
RADIO
Source: Mediascope (Radio Nat+Loc)

20. TOP CATEGORIES 1H’2018
OOH
Source: Mediascope (OOH)

21. TV RATINGS TOP 1H’2018
TOP CATEGORIES
Source: Mediascope, TV Index

22. TV RATINGS TOP 1H’2018
TOP ADVERTISERS
Source: Mediascope, TV Index