1. Eventually the Bubble Bursts
Unbridled consumption against a finite resource base is a path we have been, for some time.

2. Engineering the Planet
What Compels us to do so?

3. Progress …

4. Historical Warnings About
The Consumption Machine have been vigorously made but no one actually seems to care or believed that the earth was finite.
As a result, we are on a trajectory of exhausting most all of earth’s resources (including fresh water) over a 250 year period ( )
This is how “culture” behaves collectively.
But why do we do this collectively?

5. One Early Warning
“The outstanding fact in mass civilization as it exists in America and Western Europe to-day is that it moves with confidence in only one direction. The workers, after their escape from the industrial slavery of the last century, have only one plan for the future upon which they can unite, a greater share in material benefits. The possessors of capital have only one program upon which they agree, a further exploitation of material resources, for the greater comfort of the community and themselves. The professional classes have only one professional instinct in common, to discover new methods by which man's comfort may be made secure. “

6. Prophet_ 1942
The question that I will ask you to consider today is this: When the war is over, are we likely, and do we want to keep this attitude to work and the results of work? Or are we preparing and do we want to back to our old habits of thought? Because I believe that on our answer to this question the whole economic future of society will depend. Sooner or later the moment will come when we have to make a decision about this. At the moment, we are not making it - it is being made for us (by the machine)

7. 1844
Natural science has now invaded and transformed human life all the more practically through the medium of industry; and has prepared human emancipation, although its immediate effect had to be the furthering of the dehumanization of man.

8. An Early Sign of Resource Depletion

9. The Production Machine

11. How Global Conditions drive the goals of culture:
Pre WW II Depression: Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off
This competition vs cooperation idea will be one of the sub-texts throughout the term

12. Post WW II Marching Orders
Only if we have large demands can we expect large production. Therefore, it is important that in planning for the postwar period, we give adequate consideration to the need for ever-increasing consumption on the part of our people as one of the prime requisites for prosperity.
We will also see throughout the course this repeated notion that consumption is tied directly to prosperity and in fact, is often articulated as an inalienable right.