1. Key Concepts from Chapter 1
The New Media Writer
Key Concepts from Chapter 1

2. Rhetoric & Creativity Sir Ken Robinson Left Brain – Right Brain
Sir Ken Robinson ends with a quote from W. B. Yeats
HAD I the heavens’ embroidered cloths,
Enwrought with golden and silver light,
The blue and the dim and the dark cloths
Of night and light and the half light,
I would spread the cloths under your feet:
But I, being poor, have only my dreams;
I have spread my dreams under your feet;
Tread softly because you tread on my dreams.
W.B. Yeats (1865–1939)
"He Wishes For the Cloths of Heaven"
from the Collected Works of W.B. Yeats
Sir Ken Robinson: OUR STUDENTS EVERY DAY SPREAD THEIR DREAMS UNDER OUR FEET!
See New Media Writer page 14
Sir Ken Robinson

3. Literacy
Englishshare.net
“Plato says that art being the imitation of the actual is removed from the Truth. It only gives the likeness of a thing in concrete, and the likeness is always less than real. “
“Aristotle says the artist “even exalts, idealizes and imaginatively recreates a world which has its own meaning and beauty. These elements, present in art, are absent in the raw and rough real. While a poet creates something less than reality he at the same times creates something more as well. He puts an idea of the reality which he perceives in an object. This ‘more’, this intuition and perception, is the aim of the artist. “
Theguardian.com

4. Rhetorical Triangle & Tetrahedron
(Message)
Ethos
Pathos
Logos
Kairos
Parrhesia (fearless speech—to say everything no matter the consequences)
Ekphrasis (to speak out: attempting to describe a picture, object, or other visual, p. 111)

5. Electracy Marshall McLuhan Philosopher
Herbert Marshall McLuhan, CC was a Canadian philosopher of communication theory and a public intellectual. Wikipedia
Born: July 21, 1911, Edmonton, Canada
Died: December 31, 1980, Toronto, Canada
Gregory Leland Ulmer is a professor in the Department of English at the University of Florida and a professor of Electronic Languages and Cybermedia at the European Graduate School in Saas-Fee, Switzerland. Wikipedia
Born: December 23, 1944 (age 70), United States of America
Institution: University of Florida
Academic employer: University of Florida
As the writer, the medium you choose is significant.
“The medium is the message.”