2. We live in a world of packed products.
PACKAGING WORLD
We live in a world of packed products.
Economy = is a complex structure.
Importance of packaging
Mainly as an agent of values’ transmission.
Packaging establishes a relation:

3. PACKAGING WORLD
“Packaging can be used as a powerful tool for companies to promote the change of individual thoughts”.

4. THE MISSION OF PACKAGING
Growing demands on corporate responsibility related to sustainability.
Packaging important mean of relationship company society / consumer.
Packaging not only
suitable, convenient, competitive
but also that
communicates companies’ values.

5. A NEW WAY TO MAKE NEW THINGS
SUSTAINABLE INNOVATIONS
Innovation was important for competitiveness.
New company’s goals:
Economical + Social + Environmental
Sustainability demands:
"a new way of doing new things."
A NEW WAY TO MAKE NEW THINGS

6. Thinking about Sustainability
SUSTAINABLE INNOVATIONS
Thinking about Sustainability
= value chain transform it into cyclical processes.
Need of suppliers aligned to sustainability’s goal.

7. WINNING WITH OUR CUSTOMERS
Retailers have sustainability goals.
Need a value chain to reach them.
Baumgarten contributes to sustainable and cyclic value chain.
Since the product development, Baumgarten helps to create more sustainable products.

8. OUR SUSTAINABILITY PROGRAM

9. SUSTAINABILTY PROGRAM

10. Main objective individuals’ welfare.
VIVA PILLARS
Main objective individuals’ welfare.
SOCIAL
ECOMOMICAL
ENVIRONMENTAL

11. SUSTAINABILITY COMMITTEE
Works as advisor to the company’s directors;
Responsible for recommendations on issues related to sustainability;
Establishes the company’s sustainability policy;
Representatives of different company’s areas;
No hierarchy;
No decision power;
Monitors sustainability index based on the three pillars.

12. COMMITTEE’S OPERATIONAL DIAGRAM COMMITTEE’S OPERATIONAL DIAGRAM
Comitee
Culture Dissemination
Strategy and Capacitation
Iniciatives and Events
Continuous Improvement
Process Maping

13. VIVA LAUNCH
October 2010

14. CREATING A BETTER FUTURE
GRI Methodology:
_ Launch of the first report in March 2012.
Implementation of a Baumgarten Sustainability Index:
_Monitoring index defined on the 3 pillars.
_First index March 2012with GRI report.

15. INDEX 2011 Recyclable waste Non recyclable waste Welfare Education
GHG emmission
Water cosumption
Welfare
Education
Training

16. BAUMGARTEN SUSTAINABILITY INDEX

17. CREATING A BETTER FUTURE
UN Global Compact
_ 10 universally accepted principles of UN
Human rights, labour, environment and anti-corruption.
_ Signatory since April 2011

18. CREATING A BETTER FUTURE
Sedex Members:
_ Suppler Ethical Data Exchange
_ Since 2009
_ Auditing in August 2011

19. CREATING A BETTER FUTURE
CDP Members:
_Carbon Disclosure Project
_Since 2010

20. CREATING A BETTER FUTURE
Reef Project:
_ Resource and Energy Efficiency Network.
_ Partnership with Stuttgart University.
_ Energy efficiency project.
_ Kick off January 2011.

21. CREATING A BETTER FUTURE
Relationship with community
_ Sponsorships:
* Education: _ Santa na Escola
_ Study books for Machado de Assis (2011)
* Books: _ History of Fritz Müller
_ Collonization of Blumenau / history of Blumenauer Zeitung
* Music: _“SC in Concert” in Blumenau (last one in July 2011)
* Arts: _ artists on our institutional calendars (3 years already)
_ Art Exhibitions (last one in May 2011 – Élio Hahnemann)

22. CREATING A BETTER FUTURE
Next challenges:
Strengthen the internal sustainability culture;
Achieve targets defined for 2011 index;
Issue GRI report and Baumgarten’s sustainability Index;
Create an efficient communication process (to employees and to the market);
Create an Eco-Design process / increase water based inks use;
Liner recycling and increase;
Insert sustainability in our Value Chain.

23. SUSTAINABLE GROWTH
A sustainable brand is a more desirable brand. And we're just beginning this journey. We know it's an ongoing process and we will improve it, increasing the scope of our project. Our goals and our future challenges are the guides to our progress toward sustainable growth.

24. SUSTAINABLE GROWTH
We will succeed only if we get to inspire people to adopt small daily practices, which together perform powerful differences.