1. 2017 Program Marks the 5th year that VOSS Water will be helping to
raise awareness and support for VOSS Foundation’s mission:
VOSS Foundation’s MISSION:
“Dedicated to providing
access to clean water,
sanitation and hygiene
as a means to enable
community-driven development
in Sub-Saharan Africa.”

2. The Work and Impact of VOSS Foundation
Since its inception in 2008,
Voss Foundation
has funded
150 water access points
and
467 sanitation facilities
in the Democratic Republic of the Congo, Ethiopia, Kenya, Liberia, Mali, Swaziland, and Uganda
Changing the lives
Of over
100,000 people

3. 2016 “31 Days”- Strong Consumer Engagement
Delivered +300% vs. “# of Likes” Goal (20,000)
Over 62,800 “Likes” during 4 week+ campaign period

4. 2016 “31 Days” Display Examples

5. 2017 Program- Now You Can Make a Difference

6. “Help VOSS Build a Well” theme Mid March – late April Components:
2017 “31 Days” Program
“Help VOSS Build a Well” theme
Mid March – late April
Components:
Impact Merchandising + POS
Sizable Social Media/PR effort
Trade Incentive: Voss Gift Cards
Our “Ask”s
Retailer: Display, Case-load in
Sales: 2+ chains (33-50% of stores)
Consumer: scan, learn, share
(option to donate)
3/22-4/22 , World Water Day to Earth Day

7. Compelling Merchandising and POS
Dimensional –
Wide Case Card
Case Hanger Card
Modular
“L”
Stackers
Dangler
Racks
Cooler Cling

8. Social Media Impressions
2017 Program- Huge Social Media, Well Funded PR
Showcase work of Voss Foundation and Well initiatives
Estimated 2MM
Social Media Impressions
21MM Potential
Media Impressions* (2014)

9. ‘17- Distributor Engagement
3/22-4/22 , World Water Day to Earth Day
‘17- Distributor Engagement
Donation in Distributor name
Distributor “pledge” to hit Period goals
Voss Sales will make donation on behalf of Distributor
To Voss Foundation
Tracking “Progress” Board
Option: Allow Employees to Participate
$1 min. Donation
Receive “I made a difference” droplet
Post on Banner/Board

10. Key Timing
In Market: Mid March – end April
Merchandising/POS Order early December
In Warehouse end January
At Distributors mid February