1. BP Centro Objectives and Policies
Christina Brehme
Cécile Rozuel
Evelyn Wee

2. Agenda Mission Statement Values and Ethics Economic Goals Governments
Long Term Organizational Objectives
Short Term Organizational Goals
Attitude Toward Change
Policies

3. Mission Statement
We are dedicated to providing high quality products and services to our customers 24 hours a day, 7 days a week, 365 days a year.
We are involved in the real estate business and aim to develop a concept of shopping complex through European countries.

4. Values and Ethics Respect for Human Rights,
Protection of the natural environment,
Fairness and honesty in human relationships,
High quality standards,
Customer and employee satisfaction,
Develop a strong brand image.

5. Main Economic Goals Serve the emerging markets
Create brand recognition
Gain market share
Objectives for both Finland (step 1) and Russia and Baltic countries (step 2).

6. Governments
Ensure good relationships with both national and local governments,
Comply with work legislation and legal requirements,
Be fair, direct and adaptable to the political environment we are working in.

7. Long Term Organizational Objectives
Define and promote the BP Centro corporate culture.
BP Centro will become the regional center of excellence within 5 years.
Develop training centers in Finland for future managers involved in implementing the concept in Russia and the Baltic countries.

8. Short Term Organizational Goals (1)
Think global (American vision to develop the concept worldwide),
Act local (adapt the management style to the local culture and hire local junior managers),
Official language: English (but bilingualism is the rule),
Fight discrimination (Equal Employment Opportunities and Affirmative Action).

9. Short Term Organizational Goals (2)
Build a strong corporate culture,
Build long-term relationships and enhance efficient communication and collaboration with franchisees,
Encourage communication among district managers teams,
Guarantee effective customer service 24/7 and 365 days a year.

10. Attitude Toward Change
To set up the company’s reputation, need for some stability and landmarks,
Be on the edge of change in terms of quality management,
Adopt a proactive attitude toward change on a long term view.

11. Policies (1): Accountability To Stakeholders
Relationship management (coordinate relationships with stakeholders to avoid prejudicial activities to environment and the community).
Impact assessment to evaluate the consequences of business activities on people (proactive approach).

12. Policies (2): Relationships With Employees
Employee empowerment
Reward excellence through bonuses or share options
Always get the best person for the job, from within if possible
Make sure individual goals match corporate goals
Provide possibilities to balance work life and family life

13. Policies (3): Internal Structure
Favor constant tapping of upcoming technology to:
minimize labor cost
develop a HRIS to enhance communication and improve efficiency of information sharing
Build a team-oriented organization and participative environment
Outsourcing when feasible

14. Policies (4): Monitoring, Controlling
Measure results regularly against set goals and re-evaluate goals if necessary
Benchmark regularly for continuous improvement
Encourage structured feedbacks
Organize internal auditing

15. Conclusion Emphasize on corporate culture
Build excellence using edge-cutting technology and state-of-the-art HRM methods
Adapt to the needs and environment