1. Resisting Division, Creating Dialogue
Civil Discourse
Resisting Division, Creating Dialogue

4. What did the messages say?
They’re coming to get us
If they win…
If they lose…
We can’t let our people die…
If you’re a real [xxx]…
SLIDE GOAL: Introductions

5. SLIDE GOAL: Introductions

6. Communication is being used for violence.
How can we use the same tool, but better and more strategically?
SLIDE GOAL: Introductions

7. What will we talk about today?1
Rhetoric targeting groups based on their identity 2
General political discourse
SLIDE GOAL:
Introduction to Content Development Process
Focus on overall goals of the message and connect strategy to knowing your audience
Your content development process can generate: (1) content that responds to specific events (2) general and ongoing content and (3) insights and guidelines for messaging targets groups directly or for messaging around specific events -- content should be based on audience research, but you can draw on relevant theories to test ideas that you think might work, and to rule out content that might backfire

8. SLIDE GOAL: Introductions

9. Show video around 21:37

10. 1
Where are we now?
What is the state of our discourse?

11. Ideas
Identity
SLIDE GOAL: Introductions

13. Targeting of groups based on identity
“Dangerous speech” / “Hate speech”
SLIDE GOAL: Introductions

14. Justification of harm De-identification Deagentification
Threat Construction
Guilt Attribution
Deagentification
Valorization
Future Bias
These justificatory mechanisms come from the work of Jonathan Leader Maynard
SLIDE GOAL: Introductions

15. 2
What do we need to know
to find a way forward?

16. The Power of Normal

17. What’s the Motivator?

18. The liberal thugs, liars, and intimidators are putting our country at risk. The time to act is now. Use your 2nd Amendment rights.

19. So-called “conservatives” are providing cover for neo-Nazis
So-called “conservatives” are providing cover for neo-Nazis. Punching Nazis in the face is fine, but it’s time to take it a step further.

20. Motive Misattribution

21. “We” are acting out of love
“They” are acting out of hate
SLIDE GOAL:
Building a strong speaker strategy

22. Meta-Perceptions

23. “they hate us” “they think we’re sub-human”

24. Group Purity

25. Our Biases

26. Motivated
Reasoning

27. Backfire
Effect

28. My facts
Your facts
SLIDE GOAL: Introductions

29. 3
What can we do?
And where can we start?

30. Sticking to existing frames
Shaming
Sticking to existing frames
SLIDE GOAL:
Building a strong speaker strategy

31. What new questions can you ask?

32. Start with values
SLIDE GOAL:
Building a strong speaker strategy

33. Why is this important to you? When did it become important to you?
When have you doubted?
What makes you doubt?
What makes you sure?

34. Find cross-cutting identities
SLIDE GOAL:
Building a strong speaker strategy

35. What conflict-related identities are at play?
What other identities can you tap into?

36. Create strong norms across conflict lines SLIDE GOAL:
Building a strong speaker strategy

37. Discourse norms Use the common identities

38. For more information, contact Over Zero at info@projectoverzero.org
Questions?
For more information, contact Over Zero at
SLIDE GOAL:
Overview of Do No Harm/Managing Risk