1. Business Ethics
Marketing Principles

2. What is Business Ethics?
Principles and values based on honesty and fairness that guide business decisions
choosing between right and wrong
code of ethics
a set of standards or rules that outlines the ethical behavior demanded by:

3. Ethics Ethical focus areas within business Work Environment
Employees, behavior at work
Business Functions and Business Practices
Way products are produced, pricing, advertising
Consumers

4. Taking Ethics Further Social Responsibility
concern about the consequences of actions on others in community and globally
Causing businesses to focus on how they impact
Consumers
Investors
General Public
Employees

5. Outcomes of social responsibility
Self Regulations: creating your products in a way that is better for consumers and your business
Social Actions: charities, giving back to community
Respecting Environment: going GREEN!
Examples:
Starbucks—recycled plastic products
McDonalds—cutting back on Styrofoam use

7. Case Study
Instructions: with your partner, decide whether or nor your topic is ethical or unethical. Defend your point using research , your notes and the article given. You must make no less than 5 valid points defending your stance.
Ethical or Unethical?

8. Markets and the Marketing Mix

9. What are markets? What is a market?
A market is a group of people or businesses that are CAPABLE and WILLING to buy your product
THIS CANNOT BE EVEYRONE
What makes someone capable?
MONEY
Time
What makes someone willing?
A desire to buy or a need to buy
Good marketers can make someone become willing!

10. How do we reach markets?
Creating and maintaining satisfying exchange relationships
What does this even mean?
It is a process! Made up of MANY, MANY activities
An exchange is the trading money for products (BUYING THINGS!)
The way we satisfy is to figure out the needs and wants of our market

11. The marketing Mix The basic elements of marketing
When we look to make decisions we must look a all elements
THIS IS ALSO CALLED THE 4 P’s
Product: developing products
Price: giving $ amount to product that gives business profit
Place: distributing products
Promotions: COMMUNICATING about product

12. The marketing Mix Price
Items must be priced so that consumers want to buy them
indicates quality and/or value to consumers.
must be set to enable businesses to make a profit, but still be able to compete with others.

13. The marketing Mix Promoting Promotion=Communication
helps to create and stimulate demand for products by informing people about them.
Advertising, Sales promotion, Publicity, and Personal Selling are forms of promotion.

14. The marketing Mix . Distributing (Place)
Involves shipping, handling, and storing of items on the way from the producers to the consumer.
Ensures that items are available when and where they are needed.

15. The marketing Concept We do all this because of the marketing concept
To succeed in business, decisions must be based on the needs and desires of consumers.
Businesses must give consumers what they want