1. Great Norther Corporation Twin Cities
October Instore Excellence Submission
Cal Litho Holiday Gift Card Display

2. Project Overview 6000 Displays
Completely Lithographically Printed Display with critical crossovers (gold ribbon) between multiple forms. Popped off nutcracker.
Simplified graphics/creative to fit within budget but still presents an eye-catching display
Completely Assembled and Knocked Down.
20+ Different Card combinations of almost 80 different gift card sku’s.
Multiple drop ship and shipping consolidation points.

3. About that NutCracker…
Paul Schulte – Account Manager
Kaci O’Connell – Account Coordinator
Melissa Cook - Structural Designer
Bryon Rogman – Graphics / Prepress
Mike Holden – Project Manager
Heather Schmid – Chief Gift Card Troubleshooter

4. Insights
Customer came to us with a need for a secondary display from the permanent gift card display in grocery stores across the United States.
These secondary gift card displays often expand, for a specific season, the assortment of gift cards offered. They are placed in more traffic-sensitive areas to draw customers into the display and to take advantage of the “last-minute” gift giving that cards provide.
The display is 5 feet tall with bright graphics including a real holiday bow. The graphics draw in the customer and with three-side shopping, multidirectional attention can be gained from flexible aisle placements.
Finally, each individual grocery chain selected an assortment of cards tailored to their regional needs. By leveraging this shopper insight, they are able to deliver a more relevant display that will lead to more sales. This assortment customization presented special challenges for us to execute, but were what allowed us to land this business based on a prior display that we flawlessly executed for Father’s Day/Graduation.
This display will remain instore from late October to late December.