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January 2017.

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Presentation on theme: "January 2017."— Presentation transcript:

1 January 2017

2 Press Association is the leading multimedia content provider and national news agency offering unrivalled content and digital media services. As home to the national news agency of the UK and Ireland, the Press Association proudly takes its place at the heart of the UK media news providing a continuous feed of text, pictures, video and data into newsrooms around the country. The Press Association is the market-leading supplier of TV guides, providing services to newspapers, magazines, broadcasters, websites and mobile operators. We maintain the most comprehensive database of TV and radio listings available in the UK with schedules for more than 650 channels.

3 Our offer in a nutshell 92 Regional and Local Newspaper brands.
1 booking and 2 pieces of creative. Reaching 7.64% of GB’s adult population. 3.182 million copies a week. Month campaign at £9,500 pw*. CPT £3.04p circulation pw. Source: JICREG applied through Telmar November 2016 for titles on database

4 Creative Treatment Daily Publications*:
1 advert, 10 cm’s deep x 7cols (full page width) across the daily publications in the network. Weekly Publications: 1 advert, 5cm’s deep x 7cols (full page width) ads across the weekly publications in the network. * Birmingham Mail, Birmingham Sunday Mercury, Burton Mail, Coventry Telegraph, Daily Post Wales, East Anglian Daily Times, Eastern Daily Press, Greenock Telegraph, Huddersfield Examiner, Ipswich Star, Liverpool Echo, Manchester Evening News, Newcastle Evening Chronicle, Newcastle Journal, Paisley Daily Express, South Wales Echo, Western Mail.

5 Campaign examples

6 Includes 18 Daily newspapers:
Package Coverage Number of Newspaper Brands 92 Weekly circulation - copies 3.093m Weekly Net Readership (A.I.R.) 3.963m Reach of GB adults’ 7.64% Opportunities to be seen 7.588m Includes 18 Daily newspapers: Birmingham Mail, Burton Mail, Coventry Telegraph, Daily Post Wales, East Anglian Daily Times, Eastern Daily Press, Greenock Telegraph, Huddersfield Examiner, Ipswich Star, Liverpool Echo, Manchester Evening News, Newcastle Evening Chronicle, Newcastle Journal, Paisley Daily Express, South Wales Echo, Western Mail. Source: JICREG applied through Telmar November 2016 for titles on database

7 Comparative reach of Weekly Reach Monthly Reach
7.588 Million opportunities to be seen 7.64% reach of GB adults 3.963 Million AIR’s net Million opportunities to be seen 10.34% reach of GB adults 5.363 Million AIR’s net Source: JICREG applied through Telmar November 2016 for titles on database

8 Demographic profile of
50.3% Female (Index 98) 49.7% Male (Index102) 24.1% AB (Index 90) 26.8% C1 (Index 99) 24% C2 (Index 111) 25.1% DE (Index 102) 12.5% 15 to 24 (Index 83) 28.4% 25 to 44 (Index 88) 34.6% 45 to 64 (Index 112) 24.5% 65+ (Index 113) Source: JICREG applied through Telmar November 2016 for titles on database

9 Our offer in summary National Package of 92 Regional and Local Newspaper brands. Reaching 3.963m adults (net) per week. 1 booking. 2 pieces of creative. Source: JICREG applied through Telmar November 2016 for titles on database


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