1. A FIRESIDE CHAT BRANDING, RECRUITMENT MARKETING, CANDIDATE EXPERIENCE
NAHCR
A FIRESIDE CHAT BRANDING, RECRUITMENT MARKETING, CANDIDATE EXPERIENCE
ANDREA LAMPERT
&
JOE SHAKER, JR

2. THE RIGHT MESSAGE
THE RIGHT MEDIA
THE RIGHT EXPERIENCE
NAHCR

3. STANDARDIZE THE EXPRESSION1
THE BRAND JOURNEY
DEFINE THE VALUE
What is it that we have to offer that makes us unique?
WALK THE TALK
Live into the perception you want to reinforce 4 2
PAINT THE PICTURE
Create attractive, credible, and distinctive communications that appeal to best-fit talent
STANDARDIZE THE EXPRESSION
Communicate consistently enterprise-wide 3
NAHCR

4. EMPLOYER BRAND
31,000+
Employees
4,350
Physicians
NAHCR

5. EMPLOYER BRAND
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6. THE PASSIVE CANDIDATE
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7. JOB DISTRIBUTION BRANDING SOURCING
Create integrated, multi-pronged media plan reflective of:
Programmatic
Industry/Niche branding
Location branding
Sourcing tools
Event Marketing
Proposed Channels:
Job Aggregators
Industry/Niche sites
Search Engine Marketing
Social Media
Behavioral Marketing
JOB DISTRIBUTION
BRANDING
SOURCING

8. DEPLOY CONTENT The Candidate Awareness Journey
VISIT GLASSDOOR
FOLLOW COMPANY PAGE ON LINKEDIN
READ BLOG
SEE
TWEET
READ EMPLOYEE TESTIMONIALS
VISIT CAREERS PAGE
REGISTER FOR TALENT NETWORK
APPLY
CLICK ON
REGISTER FOR EVENT
CLICK ON
ATTEND EVENT
NAHCR
SOURCE:

9. RECRUITMENT MARKETING PLAN
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10. THE WAY TO GET STARTED IS TO QUIT TALKING & BEGIN DOING
THE CANDIDATE EXPERIENCE “
THE WAY TO GET STARTED IS TO QUIT TALKING & BEGIN DOING
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11. RECRUITMENT TECHNOLOGY
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12. THINKING OUTSIDE THE BOX
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13. THE FUTURE OF RECRUITING
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14. THANK YOU
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