1. Unit 5: Learning (Behaviorism)
EAST AP Psychology
Unit 5: Learning (Behaviorism)
Essential Task 5-1: Distinguish general differences between principles of classical conditioning, operant  conditioning, and observational learning.
Logo Green is R=8 G=138 B= Blue is R= 0 G=110 B=184
Border Grey is R=74 G=69 B=64

2. Social Cognitive Learning Theory
Learning The process by which experience or practice results in a relatively permanent change in behavior or potential behavior
We are here
Classical
Conditioning
The type of learning in which a response naturally elicited by one stimulus becomes to be elicited by a different formally neutral stimulus
Operant
Conditioning
The type of learning in which behaviors are emitted to earn rewards or avoid punishments
Social Cognitive Learning Theory
The type of learning in which behaviors are learned by observing a model
Pavlov and Watson
B.F. Skinner
Albert Bandura
UCS, UCR, CS, CR
Reinforcement and Punishment
Modeling and Vicarious Learning

3. Essential Task 5-1: 3 Types of Learning Classical Conditioning
Outline
3 Types of Learning
Classical Conditioning
Definition
Key Terms
Key Psychologists
Operate Conditioning
Social Cognitive Learning Theory

4. Classical Conditioning
Book definition: The type of learning in which a response naturally elicited by one stimulus becomes to be elicited by a different formally neutral stimulus.
Working definition:
Type of learning that happens TO someone
Person learns to respond to a stimulus.
Previously the stimulus meant nothing.
Now it means something IS ABOUT TO HAPPEN.
Outline

5. Examples of Classical Conditioning
Phobias
After the attacks, cats become a warning stimulus for pain causing fear when the child sees cats.
After this botched photo, 6 ft bunny becomes warning stimulus for someone trying to capture you.

6. Examples of Classical Conditioning
Taste Aversion
After throwing up a food, it becomes a warning stimulus for getting sick.

7. Examples of Classical Conditioning
Using Sex to Sell
Advertisers pair their product with sexual imagery hoping that the product will become a ‘promising stimulus’ for sexual arousal. Hopefully this connection makes you grab their product off the self .

8. Examples of Classical Conditioning

9. Classical Conditioning Key Terms
Book Definitions
Unconditioned Stimulus (US) – A stimulus that invariably causes an organism to responds in a specific way
Unconditioned Response (UR) – A response that takes place in an organisms whenever an unconditioned stimulus occurs
Conditioned Stimulus (CS) – An originally neutral stimulus that is paired with an unconditioned stimulus an eventually produces the desired response in an organism when presented alone.
Conditioned Response (CR) – After conditioning, the response an organism produces when only a conditioned stimulus is presented.

10. Key Psychologists
Ivan Pavlov Russian physiologist known primarily for his work in classical conditioning.

11. Key Psychologists
John B. Watson

12. Operant Conditioning
Book definition: The type of learning in which behaviors are emitted to earn rewards or avoid punishments
Working definition:
Type of learning that happens BECAUSE SOMEONE OPERATES ON THE ENVIRONMENT
You learn to do things to earn rewards and to avoid punishment

13. Examples of operant conditioning
Working
You go to work to get rewarded by a paycheck

14. Examples of operant conditioning
Coming home by curfew
You come home by curfew to avoid getting yelled at.

15. Examples of operant conditioning
Superstitious Behavior
You do things you know have no real impact on reality because that one time you did it, the team won.

16. Examples of operant conditioning
Going to school.
You take challenging courses, do lots of work so that you can. . . ?

17. Key Terms in Operant Conditioning
Reinforcer
A stimulus or event that follows a behavior and makes that behavior more likely to occur again
Two types (positive and negative)
Punisher
A stimulus or event that follows a behavior and makes that behavior less likely to occur again

18. Key Psychologist
B.F. Skinner

19. Social Cognitive Learning Theory
Book definition: The type of learning in which behaviors are learned by observing a model
Working definition:
Type of learning that happens just by watching.
Outline

20. Examples of Social Cognitive Learning Theory
Video Games
By watching hours of people shoot each other, gamers learn more aggressive behaviors.

21. Examples of Social Cognitive Learning Theory
Gender Roles
By watching parents and society, we learn our gender roles.