1. Great by Choice - Summary
Team 3 – Paige Adams, Laura Freeman, Hayley Jacobs, Daniel Lawson, Gage Mitchell, Haley Smith

2. 10xers: What defines them
Beat industry index by at least 10x
Don’t complain and they don’t blame
Display the following leadership characteristics:
Fanatic Discipline
Empirical Creativity
Productive Paranoia
Gage
10xers: What defines them

3. 20 Mile March (Fanatic Discipline)
Clear Performance Markers
Self-imposed constraints
Tailored to the enterprise and its environment
Largely within the company’s control
“Goldilocks” time frame
Designed and self-imposed by the enterprise
Achieved with great consistency
Hayley
20 Mile March (Fanatic Discipline)

4. Fire Bullets, then Cannonballs (Empirical Creativity
Based on actual facts and tests
Needs to be tested before entering the market
Bullet = low cost, low risk, low distraction
Nike ID
Make sure your cannonballs are calibrated
Paige
Fire Bullets, then Cannonballs (Empirical Creativity

5. Leading above the Death Line (Productive Paranoia)
Key Dimensions:
Build Cash reserves and buffers
Bound risk: death line, asymmetric, and uncontrollable
Zoom in, then zoom out
Dan
Leading above the Death Line (Productive Paranoia)

6. Return on Luck Four possible scenarios:
Great return on good luck
Poor return on good luck
Great return on bad luck
Poor return on bad luck
Luck (good or bad) is non-discriminatory
It goes both ways for all types of companies
Haley
Return on Luck