1. STRATEGIC RENEWAL & HIGH PERFORMANCE: Case Discussion
Harley-Davidson, Inc.

2. HARLEY-DAVIDSON…QUESTIONS TO THINK ABOUT
What was HD’s historical market position in the US m/c industry and what internal and external factors influenced HD’s performance and contributed to its decline?
What was the strategic thought process and impetus for the acquisition of Holiday Rambler by HD? Is it a valid strategy and why?
What were the essential elements and key characteristics of HD’s resurgence and which of the 6 strategies did HD use for its renewal?
What are the greatest threats confronting HD as the case ends? What should HD’s strategy be going forward?
What was (were) HD’s greatest source(s) of competitive advantage and why? To what extent are these exclusive and are they sustainable?
What strategies did the Japanese companies use to enter and establish market leadership in the motorcycle segment?
In the future, what should HD anticipate as strategic drivers of change?
Given these drivers and evolving market dynamics, which strategies will be most appropriate for HD?