1. Bridging the Gap Optimizing Data Center Infrastructure Management
Tilo Kaschubek
Territory Manager – East/South Europe

2. approx. $21 Billion in sales
Emerson at a Glance
approx. $21 Billion in sales 2 2
Headquarters in St. Louis, Mo.
NYSE: EMR
Diversified global manufacturer and technology provider
Approximately 129,000 employees worldwide
Manufacturing and/or sales presence in more than 150 countries
250 manufacturing locations
Founded in 1890

3. Engineering and Technology
PEMEX WIRELESS
Pemex Improves Safety and Extends Production of Oil Field With Emerson Technology
ENERGY LOGIC DATA CENTERS
Emerson Shows Data Centers How to Take
the Heat Out of Energy Costs
BAY VILLAGE WATER QUALITY
Emerson Technology Helps A City Better Maintain Its Drinking Water System
DOLE SHIPPING
Emerson Technology Enhances Food Preservation Around the World
PETROBRAS PETROCHEMICAL
Brazil’s largest petrochemical facility will operate with Emerson technology

4. Emerson Network Power Integrated Racks Cooling Power Distribution Unit
Paralleling
Switchgear
Fire Pump
Controller
Automatic Transfer Switch
Surge Protection
Uninterruptible Power
Supplies & Batteries
Integrated Racks
Precision
Cooling
Cold Aisle
Containment
Cooling
Power
Distribution Unit
Rack
Extreme-Density
Precision Cooling
Out-of-Band
Access
Infrastructure
Management &
Monitoring
Power Distribution Units
UPS
Monitoring
Server power supplies

5. Avocent IT Management Access & Control
to the Heterogeneous Environment
Power Control & Energy Management
Understanding
Capacity, Consumption, Cost
Datacenter Planning & Documentation
Comprehensive Visualization, Plan with Confidence,
Know Your Capacity & Inventory,
Exchange Critical Data with Other Departments

6. DCIM Strategy Bridging the Gap to Increase Efficiency Datacenter IT
Datacenter Facility
“By 2014, DCIM tools and processes will become main stream in data centers, growing from 1 percent penetration (in 2010) to 60 percent. To take advantage of the benefits as they evolve, I&O leaders should begin the DCIM evaluation process in 2010 and 2011,” said David Cappuccio, managing vice president and chief of research for Gartner’s Infrastructure teams in his March 2010 report, “DCIM: Going Beyond IT.”

7. What We Know: “Traditional” Data Center Thinking Focuses on Functional Layers
Plan
Operate
Maintain
Static design
Hold original design together
Design
Deploy
Traditional Process
Application Layer IT
Layer
IT Managed
When we started to look at what we could do, we looked at three layers in the data center. You could argue a fourth on top of this, but for simplicity sake, we are looking at three.
You have the applications setting on top of the IT layer, which is your storage, servers and network gear. This in turn – sits atop of the physical infrastructure – which is your space power and cooling.
The top two layers are the domain of the IT team and bottom layer is your facility team. Each has their own set of tools and metrics for managing their space. What we typically do when managing this entire space (because the tools do not do it) – is use our people to move across the red line and work to coordinate. Now what we know is more organizations are moving toward one single group and eliminating the domains. While this is a good trend, overwhelmingly – the two are still disparate and work in separate cycles.
Until the last few years, this worked fine. For every application that was requested, a server was commissioned and the process to order, receive, configure and place the server could be weeks or months. This gave plenty of time for the two groups to talk and ensure that everything was in order. You had time.
Virtualization came along and changed that. The IT layer became dynamic, while the physical layer continued to be operate statically.
Facility
Physical
Layer

8. Virtualization Exposes the Gap Between IT and Physical Layers
No tools today to synchronize the virtualization automation with the physical layer
Results in potential overloading and subsequent outages
Does not allow optimization in design
App 4
App5
App6
App7
App8
Server 1
Server 2
Server 3
Server 4
Server 5
Server 6 X
The assumption that power is always available is wrong.
As long as the safety margin that facilities built in remains, everything is good. But the minute someone has plugged something in or moved something without the approval of the facility team, the margin becomes unknown and availability is at risk.
To be successful, both sides have to be dynamic. X
There is a need for physical and IT infrastructure to have a dynamic relationship
Physical Infrastructure

9. Data Center Power Allocation
Preserving Availability Through Increased Safety Margin = Lower Power Capacity Utilization
Data Center Power Allocation
CRAC
fans
10%
Actual Capacity
Stranded Capacity
Dynamic Changes
Buffer Limit
Power
Other 55%
Chiller 18%
Power Usage
Server
fans
10%
Mid changes
Dynamic Changes
Time
“Data center power capacity includes buffers intended to absorb spikes in power use caused by peaks in resource utilization. These buffers are typically based on either nameplate or nominal server power consumption or power consumption measured at peak utilization with specific workloads.”
Everyone today is creating a safety margin today.
At each point in the power chain, they are creating a margin. This rolls up and there is a large unused amount of capacity that exists today. Customers begin to think that they are out of capacity long before they actually need to be concerned.
Similar to what Vmware did with servers, we believe that you can do the same thing with data center capacity. If you think about how reducing the stranded capacity can positively impact the capital or operational expenses, the ROI is very high. Simply looking at what it costs to build out space, more than justifies the investment in products that eliminate waste.
Static
Source: Intel White Paper - Increasing Data Center Efficiency with Server Power Measurements

10. What’s Needed: Closed-Loop Control to Allow the Data Center to Operate Like an Eco-System
Bridging the Gap to
Increase Efficiency
Gain an unprecedented level of visibility into and control over your critical infrastructure.
What we believe you need to have is have a control system that can balance the IT and Facilities domains. Removing the need we discussed earlier for the individuals to move above and below the red lines.
With this kind of system you are able to see what is going on, analyze what is happening, understand what you want to do You will find systems out there today that can do some of this today . . But what is missing is the ability to take action on the different pieces. To get optimal performance, you don’t want to just stop at the see side of this equation.
It is not enough that you have the information and can create your floor plan with readings - you need to be able to act on that information as soon as you see it and validate that the decisions you made are having a positive impact on the performance. It is a loop.
Ideally, you want that processes totally automated, but that will occur over time. Your data center is in balance without human intervention. Now, that will occur over a long period of time, but that is the goal.
As loads dynamically go in and out, the underlying infrastructure adjusts – constantly working to optimize its performance. That is what we are working towards.
This will extend to global data centers. Not limited to single locations and extending to the clouds.
So that leads into the Trellis platform . . .
See everything within your critical infrastructure at a glance. Control anything.

11. What is the Trellis platform?
dynamic infrastructure optimization platform
The only holistic DCIM platform of hardware, software and services for managing the critical operations of the data center
Enabling smarter decisions resulting in:
Less risk of downtime while achieving greater efficiency
Allowing data centers to run at higher capacities
Improved compliance
Trellis . . .the dynamic infrastructure platform
It is the only thing on the market that will really “bridge the gap” between those layers that we see today.
Trellis starts at the hypervisor because you need visibility into the virtual loads and drives all the way down into the BMS. We are an extension of the top IT platforms down. We are effectively a middleware control piece for everything between the hypervisor and the BMS. We will have integration points between Trellis and the CMDB and bi-directional communication with the BMS – but we are not going to be managing your elevators and similar equipment.

12. Provides the Visibility and Control
New Trellis Platform Applications
Modular Construction
Multiple Protocol Support
Bi-Directional Communication
Universal Management Gateway
Heterogeneous Communication
Multiple Protocol Support
Real-Time Collection
Bi-Directional Communication
What we recognized at Emerson Network Power is the need to address the issue of scale that was a problem with a purely software solution. What we did is create a universal management gateway appliance – the Trellis appliance.
It does a few things . . Effectively it is your universal translator that can connect to everything. If you are going to optimize your data center, you need to be able to speak a number of different protocols. Such as air conditioner, transfer switch, UPS, PDU, Service Processor, storage, etc, etc. You want to take it all in, then translate it to a single language you can then use inside of your software stack for viewing and decisions – then take the commands and translate them back to the native tongue for execution.
One of the most important things that we want to do is identify the vast majority of information that is not important to what we do. What we are doing is triaging at different levels to ferret out information that is not important and only pass along what is critical. This is he universal management gateway.
The next part of this equation is the applications. What we are doing is taking the data and turning it into information. One thing we considered is the audiences would be different (IT & Facilities). Depending on the organization you can start off with the IT stuff and move into facilities or vice versa. Either way, you know that you can grow into the other area. You can add capability as you need it.
With Trellis – you can scale up or out.
Leveraging the expertise across Emerson Network Power

13. Trellis Platform Conceptual Architecture
Actionable
Data
Universal Management Gateway
Data Refinement
When we architected the product, we really looked at what was the most effective way to go about the process. We agreed early on that it would not get us to the level of speed, simplicity and scalability we knew was needed if we “integrated” our existing product suite. So we started with a clean sheet. The best part of the products we have today across Emerson Network Power have been brought forth in the Trellis platform. The MSS engine that comes from Site Scan Web in China, the symbols from Aperture, the Innovative user interface from Data Center Planner and many, many others.
The things that are unique to Emerson Network Power we knew would be very important to success and that is what we brought to the party. Looking at the bottom layer . . the understanding of the devices – how they work, interact and what needs to occur for optimization. Then focusing on the top layer, the algorithmic pieces that are so critical to ensuring that the data is presented in a way which is meaningful to the user.
We knew that the reporting, business rules engine, etc. was not our expertise so we chose a commercial middleware piece. What this allows us to do is focus on what makes us unique and leverage the experts in areas that we are not. By adopting this model, we are developing at the edges – which means that we can produce product more quickly and rapidly respond to what the customers need in the marketplace.
Our knowledge was applied in creating the appliance, the device drivers, etc. that are critical to the real-time communication.
Real-time
Data (ms)
Develop Where Differentiated – Leverage The Rest

14. Trellis Platform 1.0 IT Capabilities
Inventory Management
Track data center inventory
Visually track configuration of assets
Extendable symbol library for all device types
Search and locate within the data center
Configuration Management
Model relationships between devices
Visually analyze impact of changes or events
Discover dependencies between different infrastructure components
Track change history
IT Operations Management
Collect and analyze real-time data
Set and report on energy limits by zone or rack
Utilize trending for better decisions
Discover and import new devices
Change Management
Model future changes to data center
Schedule major events
Track and manage relationships
Track complete change history
This is what the Trellis IT functions look like now. This is a capability model and not a list of the “applications.” Everything fundamentally plugs into inventory manager. You have to start with what you have . . This idea of visual management or represent so you can interact with a way that makes sense. The symbol library is a differentiator in what we are doing. A popular thing some of the competitors is doing is to give you “tool” to create the symbols (all of the individual vendors makes, models and types) and letting you go input the data in your “free time.” because we all have so much
What we have done is create this vast library of devices, their protocols, etc. and created a “plug and play” situation where you can start to run. We are creating a factory where we maintain and create the device libraries. We have about 60K now and are growing are intelligent objects – which means we can communicate immediately with them.
Having this work done for you makes everything else flow rapidly.
The next steps are to add the relationships, pull in the real-time information and manage the changes.

15. Trellis Platform 1.0 Facilities Capabilities
Site Management
Alarm/event management and notifications
Device operating status and data trends
Environment and site conditions
Energy Management
Data center efficiency metrics including PUE
Energy consumption (kW/hours) and costs
Sub-system efficiency losses
Power Systems Management
Dependencies of the complete power system
Power system resource utilization and capacity
Active power path status
Cooling Systems Management
Dependencies of the complete cooling system
Cooling system resource utilization and capacity
Cooling target zone management

16. Manage Data Center Infrastructure in Real-Time
Gather millions of data points in real-time; view only data that is most critical to your business and execute several actions simultaneously
Speed
Centralize monitoring, planning, control and automation in a single system
Simplicity
It’s ability to gather millions of data points in a second gives you real-time visibility.  It’s industry leading heuristics and data aggregation allows you to see meaningful information to make decisions quickly.  And it’s access and control capabilities allow you to make changes to your computing environments and equipment globally in an instant.
Simplify and centralize monitoring and automation, and view in a single system image, displaying only that which is most critical to your business.
The single management and monitoring platform gathers data from multiple devices and allows several actions to be executed simultaneously
Management capabilities for small, medium and enterprise environments
Scalability

17. Questions & Answers